“Nucleic acid king” Zhang Heren is restricted: new business targets imported health products, account matrix creates entrepreneur design

Blue Whale News, February 11 (Reporter Tang Shiyun)New news came out from nucleic acid king Zhang Heren, who has not appeared in public opinion for a long time.

The Tianyan App shows that on February 10, Shenzhen Nuclear Gene Technology Co., Ltd. and its legal representative Zhang Nuclear were restricted from high consumption because the company failed to fulfill its payment obligations determined in an effective legal document on time in a labor dispute case. The case process shows that in January this year, the company was enforced for about 200,000 yuan due to this case.

Zhang Nuclear Company’s account enters the bureau to bring goods and continues to build an entrepreneur’s personality

In a corner that the public has not paid attention to, Zhang Heren’s account has quietly entered the field of live streaming and cargo delivery.

A few days ago, Zhang Heren’s personal social account posted a video of the start of the project and @ several related accounts of the Nuclear Genetics Company, most of which are cargo delivery accounts certified by the Nuclear Company. In 2024, accounts such as Nuclear Optimization and Nuclear Gene Import Care will conduct live broadcasts and Short Video to bring goods, with about thousands of account fans.

Taking Nuclear Optimization as an example, the live broadcast shows that it has launched nearly 150 games in the past year, most of which are concentrated from May to August. The products shipped in this live broadcast room are mainly food, beverages, and toiletries, with brands covering Starbucks, Wahaha, Xi Tea, Reveur, Mellsavon, etc. However, third-party data platforms show that the live broadcast sales of the two accounts of Nuclear Optimization and Nuclear Gene Import Care will be 0 yuan for the whole year of 2024.

Industry insiders said that some accounts may not be included on third-party platforms due to low sales. The data that the live broadcast sales of nuclear genetic-related accounts is 0 yuan remains to be verified, but its performance in bringing goods is indeed poor.

In the past year, Zhang Nuclear was quite active on the Short Video platform.

In March 2024, he made a high-profile appearance on Douyin and began to publish videos frequently. After refuting a series of rumors, Zhang Heren continued to share a large number of entrepreneurial stories about himself, and updated a collection of top ten entrepreneurial trends and suggestions videos that entrepreneurs must listen to. His account also revealed content such as returning to his hometown to worship his ancestors and donating to his alma mater. Overall, Zhang Heren intends to create an entrepreneurial personality.

In addition, accounts such as the Nuclear Gene Laboratory and Nuclear Gene Theater will continue to release office complaints and plot interpretations since June 2024, with nearly 5000 likes on some videos. It is not difficult to see that nuclear genes are working hard to build an account matrix.

After going around, Zhang Nuclei and Nuclear Gene may still be interested in this bowl of rice.

The business extends to rice and real estate. A month ago, it invested in major health projects.

Due to the falsification of nucleic acid results, Zhang Nuclear was pushed to the forefront at the end of 2022. Since then, every move of the nucleic acid king has attracted much attention from the outside world.

In June 2023, Zhang Heren was exposed to enter real estate. At that time, Shenzhen Nuclear Gene Technology Co., Ltd. underwent industrial and commercial changes, and its business scope added non-residential real estate leasing business. There has been no public report revealing the specific content of this business, but Zhang Heren himself has many years of relevant experience. Before starting the genetic testing business, Zhang Heren started out in renovating his department.

In September 2023, Zhang Heren refuted rumors of entering prefabricated vegetables and stated that he had established a nuclear agriculture company to specialize in functional rice seeds. According to Zhang Heren, the company’s first project is to study low-sugar-increasing rice. After eating this rice, people’s sugar index will be slower.

In November 2024, the official public account of the Nuclear Gene Group released relevant content of the Nuclear Gene Project Promotion Conference and invited partners to jointly create a major health cause.

Relevant video content shows that Nuclear Gene may be the general agent of Japan’s WAKI Pharmaceutical in China. In the window at the project promotion meeting, WAKI probiotics, Sri Lanka Salicosaurus (sugar control products), Reveur toiletries, etc. were displayed.

Zhang Heren’s new business may have targeted imported health care, toiletries and other major health projects.

It is worth mentioning that in January 2025, nuclear gene-related accounts made a high-profile announcement of their New Year’s Day washing and care special, and the products covered a variety of imported washing and care products of the above-mentioned Reveur brand. However, the effect of bringing goods is not ideal. The third-party data platform shows that the total live broadcast sales of its New Year’s Day cleaning and care special is 0 yuan.