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DeepSeek, a masterpiece on IP, is a hot market word during this year’s Spring Festival holiday, and it has hit all over the world.
As the largest entertainment IP holder in China,reading groupAfter announcing the news on the evening of yesterday (February 5) that DeepSeek had been the first to deploy and invite writers from all over the industry to jointly explore AI-enabled creation, the stock price of Hong Kong stocks rose sharply at the opening of today, and once rose more than 11% in intraday trading.
Reading Group said that its writer-assisted creation product, Writer Assistant, has integrated the independently deployed DeepSeek-R1 model and invited online writers from all industries to participate. Users can download the Writer Assistant to the latest version to try it out and participate in internal testing to explore AI empowerment. The best practice path for online literary creation.
This is also the first time DeepSeek has been used in the field of online literature. Reading Group introduced thatAfter the writer assistant integrates the DeepSeek-R1 model, it will be upgraded in three aspects: intelligent Q & A, inspiration, and description polishing., provide smarter creative assistance services.
In July 2023, Reading Group launched the industry’s first large-scale online text model reading wonderful pen and its application product writer assistant wonderful pen version.
At that time, in her first public statement one month after taking up the position of CEO and president of Xinwen Group, Hou Xiaonan said that AIGC would be an important driving force for the IP industry in the next five years. rdquo;
Huang Yan, vice president of the Reading Group, who is responsible for the research of the group’s AI model, told GuShiio.comAPP that in May 2022, the internal technical team had begun to study AIGC. They found that the opportunity for reading is to turn the reader into a A big model that understands online literature and better understands online literature writers.
The large model developed by Reading Group is positioned to assist writers in their creation.
At present, writer assistants have become creative assistants for online writers. Among them, four major functions are popular among the writer community, with hundreds of thousands of calls per week:
1. Intelligent Q & A (helps writers check information and find inspiration),
2. Description (description and polish of specific scenes such as appearance, fighting, and emotion),
3. Extraction (Enter the novel content and intelligently extract chapter outlines and characters),
4. Painter (generates character/scene drawings based on online text descriptions).
The Reading Group said that the integration of the DeepSeek-R1 model will greatly enhance the question and answer reasoning ability and descriptive polishing effect of the writer’s assistant Miaobi version.
Compared with the previous large model, after integrating DeepSeek-R1, the system demonstrates superior intention understanding and derivation capabilities, can understand the writer’s meaning, and conduct efficient human-computer communication without complex prompts.
It can also clearly demonstrate the thinking link of AI, which will enhance writers ‘trust and control over AI-generated content. It also provides writers with enlightening ideas and is an assistant to check data and find inspiration during the creative process.
In addition, intelligent Q & A can also be used to assist in deducing the plot direction of the work and its chain reactions, helping writers find the best narrative path in the complex plot.
A wonderful internal test display provided by Reading Group to integrate DeepSeek-R1 large model capabilities
Fish Juntou, an online writer at the Reading Group, believes that AI has a larger vocabulary and rich scene descriptions, but it cannot control the rhythm of online writing and the enjoyment of readers. As long as a way to use it is found, it can greatly improve writing efficiency.
GuShiio.comAPP learned that Miaobi is currently not open to ordinary users and is only available to writers during the internal beta period.
What needs to be noted is that it is not uncommon for large models on the market that claim to be able to write 10,000-word long articles, and the ability to process text exceeding a million-word length seems to have become the standard feature of popular AI applications. But perhaps another important factor that can really ignite the commercial influence of the big model may be IP.
Most of these IP masterpieces are cultural products that have been previously verified and recognized by a certain segment of the field. They meet the market needs and aesthetic preferences of some fields and are not meaningless corpus accumulation or mechanical output.
The power of IP masterpieces to call market enthusiasm is visible to the naked eye.During this year’s Spring Festival period (January 28 and February 4), theaters received a total box office of 9.510 billion yuan, with a total of 187 million visitors, which also set a new record for the Spring Festival box office and visitors in China’s film history.
The most direct factor in the box office explosion is the significant driving effect of top-end IP films. The six newly released films during the Spring Festival are basically large-scale IP sequels or adaptations.
Among them, Nezha’s IP series “Nezha’s Devil Boy Causing the Sea” achieved a fault lead with a box office of 4.839 billion yuan, setting a new box office record for Spring Festival movies in China’s film history.
The latest news is that at 13:25 on February 6, the total box office of “Nezha’s Devil Boy Raises in the Sea” exceeded 5.776 billion yuan, surpassing “Changjin Lake”(5.775 billion yuan) and topping the top of the box office list in China’s film history. Cat’s Eye has currently given a forecast of a total box office of 9.420 billion yuan for this film.
At present, it seems that IP blockbusters will still be an important component of the headline films in the domestic market. Cat’s Eye Entertainment market analyst Lai Li told GuShiio.comAPP that this will not only affect the Spring Festival season, but basically during various major periods, IP-based films will generally have higher awareness among the market and the audience, and the feedback will naturally be more positive.
The phenomenon of large-scale IP during the Spring Festival can drive the large-scale volume during the Spring Festival to a certain extent, thereby increasing the monthly and even annual box office volume, and affecting the creation trend and trend of IP blockbusters in the industry.
In fact, it is not only the film market during the Spring Festival this year, but based on the market performance throughout last year, the entertainment industry has experienced a IP year.
For example,”Hot and Hot”(produced by Xinli Media, a subsidiary of Youwen), which won last year’s theater box office list with 3.417 billion yuan, is an authorized adaptation and can also be regarded as Jia Ling’s IP series.
On Tencent Video, the online video platform with the largest number of paid users in China,”Celebrating the Year’s Season 2″ was the most popular drama series with Tencent’s video last year. It is a sequel to the IP of “Celebrating the Year” and a film and television adapted through online text. work.
As the largest online literature provider in China, readers hold a large number of IP addresses. Last year, hit dramas on multiple platforms, such as “Ink Rain and Clouds”(produced by Youku and aired exclusively),”Jiuchong Purple”(produced by Yaoke and aired exclusively by Tencent Video),”National Beauty”(produced by Huace and aired on Mango TV and Migu videos) and many other female hit dramas, were also authorized by readers to cooperate.
As a result, at this year’s Tencent employee conference, Ma Huateng named and praised reading, saying that all business had surfaced.
In the 2025 internal letter released by Hou Xiaonan, the reading article proposed for the first time that IP commercialization should be the group’s key direction this year.
In terms of the AI+IP strategy, GuShiio.comAPP learned that AI videos generated by AI based on the IP of “Celebrating Years” and the blind box character image had been released before reading the article.
“AI+IP also has a lot of room for imagination for millet and card craze brought about by IP extensions that young people are keen on. According to Hou Xiaonan’s disclosure, as of November 2024, the revenue from the reading derivatives business has reached 2.5 times that of the same period in 2023.
Cards such as “Celebrating Years”,”Hanging with Phoenix” and “Full-time Expert” are selling well. In the first half of 2024, the card business has achieved a GMV of approximately 100 million yuan.
With the reputation and fan base accumulated in the early stage, serialized IP works have become the main source of gold, and IP derivatives have also become standard features in the film market.
This year, Aliyu’s entertainment e-commerce platform and the movie “Nezha’s Devil Boy Making the Sea” launched official peripherals (including crowdfunding and pre-sales) simultaneously. As of the morning of February 6, the real-time crowdfunding amount has exceeded 15 million yuan. The speed of crowdfunding has increased by more than 100% compared with the 2019 “Nezha’s Devil Boy Coming into the World”.
Among them, the sales volume of Ao Guang’s personal models exceeded 10,000 pieces, and the first batch of crowdfunding for 368 yuan, 560 yuan, and 1938 yuan including Ao Guang sold out quickly.
The reason why IP adaptation or IP extension development is suitable for introducing AI large models is that its core production processes are highly compatible with AI capabilities. AI can reduce production costs and explore new ideas.
AI is good at combination innovation. In the process of IP adaptation, large models can quickly intervene in market analysis, content expansion, character development, script generation, and visual design, and simulate audience feedback to shorten the decision-making cycle.
For example, when a novel is adapted from a film and television drama, AI can extract key plots during script creation, automatically generate draft scripts, and role-style dialogues; during the process of changing comics to animation, AI can assist in lens separation and character design; game products can also Use AI to generate NPC dialogues to enhance interactivity; in the production of derivatives, AI can quickly generate concept maps based on character characteristics, providing multiple options between the balance of restoration and innovation.
In the direction of accelerating IP going abroad, AI has also achieved remarkable results in the direction of online literature going abroad.
As of the end of November 2024, WebNovel, an overseas portal of the Reading Group, has launched about 6000 translations of China online articles. In 2024, more than 2000 new overseas AI translations will be added, accounting for one-third of WebNovel’s total overseas online articles.
Literature and publishing are the cornerstones of the entire cultural industry. Judging from the actual implementation effect of current large-scale model applications, AI+IP integration, including IP authorization and adaptation production capacity, will be further released in the future, and AI will become an important driving force for the entertainment industry in the future.
