GuShiio.com The new brand image will be gradually rolled out across all OSL channels, in parallel with expanding services and improving user experience.
OSL Group (863.HK), the only listed company in Hong Kong focusing on digital assets, today announced the launch of a new global brand image. The new design marks the company’s strategic upgrade in the rapidly growing digital asset industry and a further clarification of the company’s mission and vision.
This rebranding adopts a new brand identity and visual image. As the group expands its digital asset products and influence in the global market, OSL’s new brand will gain stronger recognition and identity in the target market. This shift not only reflects OSL’s strong commitment to continuous innovation, but also emphasizes its mission to create a safe and trustworthy digital asset environment for individuals and businesses.
The new brand image aims to promote OSL’s business growth and marks the beginning of a new stage of the company’s development. It strives to resonate with a wider global audience through a more international brand image and become one of the top digital asset platforms.
Cui Song, executive director and CEO of OSL Group, said: “Since its establishment in 2018, the OSL brand has been developing in line with industry trends. This rebranding is to adhere to our core values: focusing on digital assets and simplifying complexity. In 2025, we will move into markets with clear regulatory frameworks, focusing on the areas where we are best at integrating cryptocurrency applications into the financial system, benefiting everyone and business. This is how we achieve our vision: open, reliable and licensed.”
The new brand image will be gradually launched in OSL’s major platforms and channels, and will be carried out in parallel with expanding services and improving user experience, further strengthening the brand’s market awareness and influence.
About OSL Group
OSL Group (863.HK), formerly known as BC Technology Group, is a leading company in the digital asset space committed to providing innovative and superior digital asset solutions to institutions, professionals and retail investors.
OSL Group has a rich history and experience in this field and has achieved remarkable results in compliance and excellence. OSL provides brokerage, institutional and retail services, setting the highest standards for the digital asset industry.
OSL Group’s licensed digital asset trading platform OSL is the world’s first digital asset platform to be insured and obtain a license from the China Securities Regulatory Commission. Providing customers with the highest standards of compliance and security is the core of the Group’s services. The platform is designed to provide professional, institutional and retail investors with advanced products with deep liquidity and is equipped with reliable customer support services.
At OSL Group, we firmly believe that the future of finance lies in digital assets, and we are committed to helping our customers navigate this exciting new world. Our team of experts brings together rich experience in traditional finance, technology and digital assets to ensure that customers enjoy the highest level of support and services.
For more information, please visit: group.osl.com.
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