The wealth effect of Crypto will only make it easier for good stories, good products, and good teams to gain attention and support.
Author: Felix YY
This guide is designed to provide detailed guidance to developers who want to launch tokens on Virtuals. It is updated and modified in the English version of @nickplayscrypto and brings together contributions from multiple Virgens (our community members), including @SalasCambuy @VaderResearch @Degen__Ape_.
A big shoutout to you guys!
Foreword: Some basic principles
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This is not a Meme coin, this is an on-chain AI startup.
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Entrepreneurs on the chain are faced with the situation of listing at the beginning of Day1, so tokens are your most important product. If you have never issued tokens, you should know that tokens are related to the interests of all holders. Imagine that you have been the boss of a listed company from the moment you issued coins. Don’t be child friendly.
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But don’t feel pressured about this matter, not only because it is something that tests your abilities in advance, but also a very easy to use GTM tool: Imagine how the traditional Internet can spread viruses through free, and the wealth effect of crypto will only make it easier for good stories, good products, and good teams to gain attention and support. If you don’t believe me, try it.
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The community prefers to support real-name developers (doxxed devs). According to the local laws and regulations, you can choose different real-name methods (public appearance/link to LinkedIn/Github/X). The important thing is to let everyone know who you are and whether the probability of running away is high. While anonymous projects can also perform well, real-name identities can give you more opportunities from the start.
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Stay transparent. All tokens should be in the developer’s wallet unless the whereabouts and purpose of the token are clearly disclosed to the public. Unlike the VC project, the Virtuals ecosystem focuses more on transparency, and the community can track all transactions. Additional tokens held by team members should also be disclosed and wallet addresses provided to protect investors.
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Open construction. As long as you are sure to do this, you don’t need to privately prepare all the products and content before launching the token. Think of the community as your angel investors and first users, and tokens are a bridge connecting you, helping you raise funds and helping you test your ideas and products. This is lean entrepreneurship in the new era. All you have to do is make it as public as possible about your code, your product, your thoughts, your behavior, through various methods such as Github, tweets, Space, various meetings and offline meetings, etc., etc.
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Don’t create a second AI agent, at least until your first AI agent has a good start. Quietly abandoning an offer and running away will cause damage to the original investors, cause market chaos and negative emotions, and also cause great damage to your personal reputation. However, we are working to design a mechanism so that developers are allowed to fail and continue developing new projects, and original investors can be compensated. It is hoped that the mechanism will allow decent failure and reduce the risk of running away.
Pre-launch preparations
1. Prepare the narrative and product ideas.
This is a prerequisite for everything to succeed, and of course, you can constantly iterate through feedback. The important thing is to choose a track and do it immediately. It is better to get feedback and negative feedback than no feedback.
If you have no ideas, you can refer to this article.
In general, the more popular projects in the Virtuals community in the past have practical use cases, and the more directly they can be felt by degens, the easier it is to gain initial recognition. Refer to@aixbt_agent. At the same time, as the market changes and the chain develops, we find that AI Agents need to evolve to the next stage, not just relying on mindshare to gain attention.
Personally, I would like to see some agents who are actually using chains and wallets to carry out meaningful economic activities on the chain, and have real tokenomics (not the pie chart of token allocation). Of course, if you have a very good agent that focuses on off-chain scenarios, you can also try how to complete the closed loop on the chain through tokenomics.
2. Understand Virtuals ‘launch mechanism
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After issuance, the token will enter the bonding curve price curve to avoid huge price fluctuations. When the cumulative amount of the bonding curve pool reaches 42k $VIRTUAL (which means that all 87.5% of the token supply on the bonding curve has been purchased), the token will graduate.
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After graduation, a liquidity pool (LP) will be deployed in DEX for trading. The 42k $VIRTUAL in the pool and the remaining 12.5% of the token supply will be sent to the LP and locked in for 10 years. Different chains are different LPs and have different mechanisms. Solana is Meteroa, and Base is Uniswap.
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At the same time, changing from a Prototype Agent to a Sentient Agent on Virtuals ‘platform also means that it can be indexed by various DEX aggregators and trading robots.
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For all agent transactions, in addition to the transaction fees charged by DEX, the Virtuals protocol also charges a 1% tax. The tax composition is that 0.3% will enter the developer’s wallet as working capital, 0.2% will be distributed to third parties (such as various transaction portals, tools), and 0.5% will be distributed to the wallet controlled by the agent to support any economic activity the agent wants to carry out.
3. Determine the token economy model (everyone calls Tokenomics, but it is actually just a pie chart of the token holding structure)
The total supply of each AI agent is fixed at 1 billion (contract stipulates that it cannot be changed).
Teams should hold a minimum of 20%, and 40-50% is a better range, or even more, but the first principle is to ensure everything is transparent and fully communicated with the community. Because the core essence of on-chain distribution is fairness: it is necessary to allow everyone to obtain low-priced chips at an early stage.
These tokens can be used to:
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Airdrop;
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Treasury (community incentives, OTC transactions, early investors, etc.);
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Team allocation;
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Liquidity Pool (LP) additions and rewards;
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Potential CEX listings (listing fees and market-making fees);
The specific allocation plan depends on project goals and available supplies. Teams and investors ‘tokens should have some locking and vesting restrictions to show project confidence and avoid excessive price fluctuations.
More information on token economics: Analysis from Vader Research.
4. Calculate the cost of obtaining the ideal token supply at startup
For example, to hold 50% of the supply at start-up, you need approximately $6,000 VIRTUAL.
It is recommended to get $42,000 VIRTUAL to get 87.5% of the total supply on the bonding curve, and the rest will be added to the liquidity pool (LP) after the token completes the bonding curve.
Source: Vader Research. Note: USD costs fluctuate with the Virtual token price, but other data remains unchanged.
If early start-up funds are needed, pre-sales can be made or some post-TGE OTC transactions can be negotiated.
Investors you can target:
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Some investment DAOs in the Virtuals ecosystem, such as @Vader_AI_ @sekoia_virtual @aixCB_Vc @KosherCapital @wai_combiner, etc.
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Individual or institutional investors you are looking for
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Virtuals Venture @virtuals_vc, Virtuals ‘own ecological fund
5. Airdrop (an important part of TGE and an important way to play in the Virtuals ecosystem)
The benefits are: increasing the number of holders, increasing exposure and popularity are important ways to interact with the community and cultivate early communities.
Virtuals Ecosystem is a well-known diamond hand community. Our net holdings and retention exceed 100%. What do you mean? Not only will people not sell airdrops, they will also buy more.
The formulation of airdrop strategies is very important: you must know that this is a free bargaining chip, and how to leverage growth through airdrops is a very particular matter.
The core principles are:
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Maintain openness and transparency of airdrop rules;
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According to the positioning and goals of your project, airdrop to holders who are more likely to become your core community;
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Data analysis and screening can be performed on the addresses of holders of various tokens.
6. Social media and community building websites
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A professional website used to display project information and products, including team introductions, white papers, audit reports, etc.;
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Telegram: You need to establish an official group and configure anti-garbage robots and FAQ robots;
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X: The core publicity and interactive position of the project, make good use of tweets, interactions and Space to communicate openly.
7. Select launch details
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Ticker selection: A good Ticker can allow everyone to quickly understand the connotation of this project and facilitate dissemination and memory;
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Chain selection: Currently we support Base and Solana, and select them according to our own preferences;
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The general recommendation for selecting the launch time is 13:00 UTC (21:00 Beijing Time/08:00 EDT), covering the peak trading period in the Sino-US markets;
launch day
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Ensure that the Telegram group is ready and managed by a 24/7 operations team;
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Team members (core team only) know the exact start-up time to avoid information leakage;
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Immediately after launch, perform the following operations:
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CA that publishes tokens on Telegram and Twitter to avoid counterfeiting;
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Set up CoinGecko, DexScreener and CoinMarketCap data;
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Lock in allocated tokens for teams and investors;
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Send pre-sale tokens and execute OTC transactions;
after launch
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Everything you should do to build a good entrepreneurial project: Keep the Twitter Telegram channel active and publish at least 1-2 important messages every day; deliver basic products as soon as possible to ensure that the project is practical; analyze market feedback and optimize product features based on user needs.
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“Investor relations: Pay attention to the whale positions of early investors and establish communication channels with large investors when necessary.
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Liquidity management of DEX, read this liquidity guide to understand why in-depth LP management on DEX is crucial to token health.
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Avoid short-term cash-out behavior and adopt market strategies to maintain the stability of token prices.
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