Denying the truth is a crime

Wen| An old cannon

Some time ago, my mother sent me a Short Video. She asked me whether a certain car is so powerful now? You can recharge your batteries by basking in the sun. After I took a look, I told her that this was a fake video made by AI. They don’t have this technology yet. My mother said, wasn’t this a video taken? How can it be fake?& nbsp;

In the eyes of most people, seeing is believing. nbsp;

Obviously, in the AI era, she can’t tell the difference between what is true and what is false. My friend Cheng Lingfeng has refused to communicate with his father now because he believes that his father was eaten by Short Video, just like I wrote “My Mom Was Taken Away by Short Video.” nbsp;

But now, Short Video may be just a starter at the crossroads of human thinking changes, and AI is the main meal.

Yesterday, Lei Jun put forward suggestions at the two sessions on strengthening the governance of areas hardest hit by AI face-changing and copycat violations. Huawei announced the industrial chain behind the hacking of Hongmeng Zhixing. The dark side behind this communication innovation has been revealed.& nbsp;

At the same time, communication work has entered a very interesting state. It is getting easier and easier to actively communicate, but it is getting harder and harder to defend. It is easy to sow sesame seeds, but it is difficult to pick them up. The same truth is true.

As a result, AI was widely used in black communication, and Nilai was still alive and well, but around the Spring Festival, they had already closed down tens of thousands of times with the support of AI. nbsp;

The era of AI communication has arrived

Unconsciously, in the period from 2024 to 2025, we have already ushered in the era of AI communication, but no one has defined this matter yet. As a public account that has been observing the communication industry for a long time, I think this turning point has already occurred. All the content presented to us, whether it is graphics, video, or audio, contains a very large amount of AI. nbsp;

I am a naysayer. I don’t like AI. This has always been my opinion. I think AI should be used in scientific research, not social sciences. The mobile Internet has made the entire human information society a smoky mess, and it is difficult to distinguish between true and false. Rumors are flying everywhere. After AI comes in, it will only make this situation more chaotic.” nbsp;

If it is not binding enough, we will have a world without truth.

Even Huawei, which is invincible, now has some people who dare to do something bad. After looking at the details, they exclaimed that various overseas links are interspersed, AI is generated in batches, and blockchain technology is also used. nbsp;

I am definitely not alarmist, because in our industry, there are many things that are unknown underwater that the public cannot perceive. I always do some very annoying things, which is, drag underwater things onto the water.” nbsp;

Car rims are currently the most mixed position in the entire communication industry in China. I wrote an article last year,”Public Relations Should Be Beware of a New Game: Traffic Bullying”, which explained in detail some new ways of public relations warfare with car rims as the main battlefield. It may have inspired some companies at that time. In 2024, I saw many variants. Next, let’s take a look at the 2.0 version of these dirty operations. nbsp;

First of all, the emergence of AI has made content dumping easier.

After the Spring Festival, I suddenly discovered that Weilai Company was performing a series of bankruptcy on the Internet every day. In the end, I couldn’t help but ask Weilai’s classmates if they were going to go bankrupt?” nbsp;

This is the ability to dump content. I later used our public opinion software to run it through it. On the Xiaohongshu platform alone, there were countless posts in which NIO closed with almost the same content and speaking skills. It was obvious that someone was posting them. Then look at Weibo, Douyin and other platforms. The situation is the same. All amateur accounts are posted in batches. As long as there is a trigger traffic mechanism, you can obtain a large rate of return." nbsp;

Many traditional media complain about why car companies ‘annual budgets are getting smaller and smaller. Nonsense, you charge people tens of thousands of yuan for an article. This kind of batch of AI content, written and posted, is only 300 to 400. When converted, it can be discounted. Hundreds of times, which is why it is widely rumored in the industry that some car companies spend tens of millions on the navy every year. nbsp;

People in the communication industry understand the truth too well. As long as the amount is large enough, the truth can be covered up. When Party A can choose unscrupulous and cheap AI, why should he still hold the money in one hand while licking unscrupulous media people and intellectuals? nbsp;

Even some G-prefix car companies with thick eyebrows and big eyes are also doing this kind of thing. Xiaopeng public relations Wang Chen said on Weibo a few days ago that two car companies, one in the south and one in the north, have blackened posts around mona for a long time, with more than 7,000. However, there was no way to fight back, so they could only shout anonymously, and the attack stopped. nbsp;

Secondly, AI can help the Wumao Party more easily obtain high-quality commentary content.

In the past six months, I have suddenly discovered that the literary literacy of the Wumao Party has greatly improved. In the past, the Wumao Party really couldn’t even type the words clearly, so they knew how to walk brainlessly. However, with AI, the situation changed immediately. I can often see large sections of comments appearing, speaking with noses and eyes, and making them correct.” nbsp;

Nowadays, playing the comment area requires cooperation from top to bottom. Find a persuasive big V and ask innuendo questions or a set of assumptions. It is actually very guiding and everyone knows who they are talking about, but the big V itself does not give conclusions, and then the comment area begins to form public opinion.

For example, a big V previously posted on Weibo a car company with topics that met the above 4 or more. It would be difficult to survive for three years. There was no problem with them and it was an open topic. However, in the comment area, a netizen named Teacher Ji’s meatball successfully led the topic to Wei Lai. nbsp;

I used to think that the comment area would be the last piece of pure land on the Internet. Because without AI support, the price of generating high-quality comments in batches is very high. It is difficult for the cheap Wumao Party to write convincing comments. Most interests The party couldn’t afford so many high-level Wumao Party. Finally, the wave of technology rolled in and everything was crushed. nbsp;

Third, in-depth articles are also gradually being invaded by AI.

The emergence of DeepSeek has actually given many media practitioners a sense of crisis. It is no exaggeration to say that the articles written by AI today, as long as the prompts given are good enough, will be better than 80% of media people who have not been in business for three years. Of course, my premise is that no one will interview young people who work diligently, AI will not be able to defeat you even if they only work for one day. In this case, the long articles we see on many graphic platforms have also begun to be invaded by AI, and a large number of manuscripts of the same type have been put into various information aggregation platforms. nbsp;

If the audience in the communication link is divided into three levels, that is, non-cognition, cognitive swing, and independent thinking. The way people choose to receive information is increasingly difficult, and the probability of future society is also divided here. The original people in the middle still have the opportunity to see the truth, but after the in-depth graphics are compromised, their future is also very dangerous.

Just like during the Spring Festival, I still thought that by installing an AI to parents, they could get less fake information. But when I learned that a group of people were already studying how to interfere with AI search results, I knew that Being polluted is only a matter of time.” nbsp;

To put it bluntly, media practitioners are gradually distancing themselves from the truth. Many people have been writing since last year and have relied heavily on AI. AI also searches for data online. The contaminated search results will lead to the articles you write. There are many errors, and unverified articles once again enter the traffic pool, forming a vicious cycle. nbsp;

Fourth, seeing and hearing are no longer real.

I once talked to a person from a leading domestic multimodal model company. He said that their speech modeling is deliberately reducing the degree of simulation. That is to say, if it is not reduced, it will be fake and your voice will be copied. You will fall into a very embarrassing situation. Your family may be deceived, and you may be engaged in some conversations that you don’t know about at all.” nbsp;

The same is true for videos. After Lei Jun submitted the proposal for the NPC and CPPCC, I was very curious to collect some video clips about him, which was an eye-opener. While lamenting the brains of netizens, I was worried about celebrities. Who knows what unsightly AI drama you would appear in?” nbsp;

This is actually the most terrifying thing about AI after participating in content production. Even audio and video have lost their authenticity. What else can we believe? nbsp;

Finally, what else can we do with AI?& nbsp;

Before we do evil, we can send our plan to AI to see, let it give us risk control, tell us how to avoid potential risks more advanced, and do this more safely and covertly.

The most important thing is that we can also dump the blame on the AI. For example, before NIO ET9 was delivered, Sister Lu said that the car had posted an article on the public account and began to defend the rights of the car owner, causing a big mistake. The last sentence, this was caused by the AI. Sorry, the end of deleting the article; 69 Cloud Car apologized to NIO today, explaining that it was also dumping the blame on the AI. After investigation, the account was registered by our company’s part-time employee, and the information was released for the employee using the AI platform without authorization. Assisted generation. nbsp;

AI actually has a new identity, a villain.” nbsp;

The platform should bear legal responsibilities

To sum up, are we capable of avoiding all this?” nbsp;

Of course, any technology can be bound by rules. This is the greatest charm of human society. We can use rules to optimize, reflect, refine, suppress, and strip off. nbsp;

I won’t talk about legislation. This is not something I should write about, and I don’t have the ability and courage to think about these issues. I think governments around the world have gathered so many elites, and thinking in this regard must be on the agenda. It’s just a matter of time.” nbsp;

What I want to say is what the platform can do. After all, information transmission ultimately has to fall on traffic. There are only so many companies that control traffic. Whether you want to care about this is the core, because once you manage it and others don’t care, others may surpass you. Who will bear this risk?

This kind of entanglement is actually common among global Internet information platform companies. Everyone is walking a tightrope to maintain a certain degree. When I was young, I still believed that Google said it would not do evil. Now that I am older, my belief in this regard is greatly reduced. Enterprises are profit-seeking. I think that in the end, it is the law that imposes mandatory requirements on traffic platforms and joint liability that can fundamentally solve the problem.” nbsp;

So last year, the question raised by Zhong Shanshan was not the nonsense of the elderly. Joint and several liability should break the safe haven principle, and those who control traffic cannot be a third party. nbsp;

Now, for any problem, the platform can shift the responsibility to the user, just like a shopping mall, which always shifts the responsibility to the merchants. Only when the interests are bundled can the platform have the motivation to strengthen supervision of the user’s behavior, and the shopping mall have the motivation to let the merchants improve service level.

In addition, Party A actually has to take the initiative to reduce traffic and invest in evil. This is a double-edged sword. Just as a certain car communication manager told me privately, the water army in China’s automobile industry has become a standard feature for every household. Black people can also produce results. For example, the ideal mega is blocked by coffin cars. With this demonstration effect, everyone wants to learn. This vicious cycle has been formed. The amount of money the entire industry spends here every year is eye-popping. nbsp;

Of course, AI can be used on both bad and good things. In order to deal with the above-mentioned problems, we have been thinking of ways to enable AI to empower new public opinion systems. We can use more accurate semantic analysis to locate malicious attack incidents, help sort out the scale, source, and cause, and also help us generate content to clarify and refute rumors in batches, and then quickly use equivalent amounts to offset the negative. nbsp;

There was a man named Copernicus in history

I came from a background in Internet industry news reporting. It should be my nature to embrace new technology. But since moving the Internet, I have begun to reflect on technology. Have e-commerce and takeout made the world more fun and delicious? Do Short Video make people smarter and noble? nbsp;

I have always believed that this world revolves around the human spiritual world, and the mode of thinking determines the direction of the world. I can actually see that many outstanding people around me, including many outstanding entrepreneurs, spend a lot of time every day. Spending Short Video and even trying to become Internet celebrities, they seem to have forgotten Musk’s point: in the future, only the privileged class can conduct digital withdrawal, and 80% of the bottom class will be tied to smartphones.” nbsp;

I originally thought that there would be a group of traditional media people and intellectuals who would insist on interviewing, thinking independently, and be gatekeepers of the truth. However, in the past two years, I have clearly seen that this is a kind of wishful thinking. More and more media people are becoming quality inspectors of algorithms, and many of Party A’s communicators have also become AI butt cleaners from creative producers.

Now, on the eve of the AI era, what I feel is not excitement, but a deep chill. A person once ridiculed me in a circle of friends, saying that before the arrival of cars, coachmen were also so worried. nbsp;

I don’t think so. The previous industrial revolutions have all changed the physical world, but from the moment computers appeared, there have been new changes. The spiritual world of mankind has begun to be changed, and everything is accelerating. If you are in the PC era, you can be forgiven for not being able to see clearly, but in the era of mobile Internet, Short Video have proved that this is a spiritual change. Everyone’s brains have been formatted, and human thinking patterns are undergoing fundamental changes.” nbsp;

There are two mechanisms in the human brain, one is absorption and the other is thinking. Nowadays, more and more absorption is being called, and there is no computing power to allocate it to thinking. Over time, this mode of thinking will be greatly degraded. This is why I think why many people have brain fog and it is difficult to think deeply.

How long has it been since you finished reading a book? How long has it been since you thought something through? nbsp;

If the spiritual world is tampered with, the civilized system formed by mankind over thousands of years will also be tampered with. I have great doubts about whether this kind of tampering is based on humans as the main body. How can we, fragile carbon-based beings, fight against the silicon base with powerful computing power? What is the significance of losing a world in which humans are the main body for us?& nbsp;

There is a wide road and a big door. People naturally will not choose the narrow road or a small door, but the one leading to the truth is often the latter.

Of course, I very much hope that the people who question AI today are carriage drivers, so that everyone can at least live the rest of their lives in peace, and those who are alarmist will be happy.” nbsp;

But don’t forget that there are still people in history whose names are Copernicus, Bruno, Galileo, Servetus and Darwin. nbsp;