Original source: Gate.io

On February 10, Gate.io, the world’s leading cryptocurrency trading platform, officially announced that it has become the official sponsor of Oracle Red Bull Racing in Formula 1. It is understood that the team is an eight-time World Drivers Championship winner and has dominant strength and huge influence in the F1 competition field.

This sponsorship cooperation, which spans the physical track and the digital world, has given the cryptocurrency market enough imagination, causing the topic to continue to grow in popularity on social media. Combined with the frequent marketing activities of Gate.io and its excellent growth last year, it can be predicted that Gate.io’s becoming the official sponsor of F1 Red Bull Racing is not only a real commercial sponsorship, but also an ambitious start to an innovative competition in the Web3 world.

The change in Gate.io’s “potential energy”: Driving the F1 Red Bull chariot penetrates the vision of 500 million viewers

The strategic ambitions of this cooperation go far beyond brand exposure. Gate.io is more interested in F1 Red Bull Racing Team’s years of senior industry status and championship strength, which coincides with the characteristics and advantages of Gate.io’s brand. As an industry veteran trading platform, Gate.io decided to sponsor the championship team full of historical legends with a large amount of money. Behind this is Gate.io’s careful consideration of the global market strategic layout and strong desire for technological innovation and brand improvement.

In the field of racing, F1 Red Bull Racing is the well-deserved king. The goal of Gate.io to become an official sponsor this time is very clear. It is not that it hopes to create momentum to bring huge user growth, but that it will steadily target 500 million cryptocurrency players around the world and allow Gate.io to enter more people in the industry. Vision. The construction of brand potential and the growth of new users do not necessarily require overwhelming “spreading the net”. Accurately reaching high-net-worth users is undoubtedly a smarter choice. Through its cooperation with F1 Red Bull Racing Team, Gate.io can not only leverage the team’s global influence and fan base to further enhance its brand awareness and market competitiveness, but also bring unprecedented benefits to users through continuous technological innovation and market expansion. Quality service and product experience.

Encrypt the change in the “speed” of the track: If you want speed, you will achieve it, and the ultimate “aerodynamics” empower innovation effects

When it comes to the currency circle, quickly grasping the poor information of the industry is the key to gaining wealth. So, as a player in the common currency circle, how should we gain timely insight into industry information and quickly find trading channels? Back in 2024, Gate has achieved outstanding results in currency innovation, launching 873 new coins throughout the year, of which 437 were launched throughout the network, which fully demonstrates the platform’s leading edge in currency screening and launch speed. At the same time, Gate.io’s first launch of the “Innovation Zone” section is also amazing, and the world’s first launch of Trump tokens has made it famous.

If you want speed, you will achieve it, but only speed will never break it;Gate.io’s official data and practical actions are the best interpretation of the “speed” of innovation in the industry. As an industry insider sincerely said: the currency circle speed is equal to the Gate speed. This sponsorship cooperation between Gate.io and F1 Red Bull Racing is a bold exploration of the “aerodynamics” of Web3. Gate.io strives to spread hot trends in the industry quickly and fairly in front of all users, as long as you have a unique understanding of the currency circle. With unique thinking and understanding, at Gate.io, you never need to worry about missing out on a hundred times of opportunities.

Changes in the Web3 “industry”: The competitive landscape in the post-CEX era is very different

Throughout the development process of digital finance, everything is constantly being pushed back and forth, and only innovation is the foundation for promoting the evolution of the industry. On Web3, a canvas full of innovation keywords, the competitive landscape of the post-CEX era is being rewritten. As one of the industry’s veteran trading platforms that have crossed the bull-bear cycle many times, Gate.io has been established longer than Binance, and its innovation speed leads the industry. According to official data from Gate.io’s 2024 annual report, the number of Gate.io users has exceeded 20 million, and the total transaction volume has reached US$3.8 trillion, a year-on-year increase of 120%. Among them, spot trading volume exceeded US$1.8trillion, and contract trading volume exceeded US$2.0trillion, ranking among the leading global digital asset trading platforms. In terms of reserves, as of January 2025, the total reserves of Gate.io hit a new high, reaching US$10.328 billion, ranking fourth in the world in total reserves.

In the field of talent construction, Gate.io has also continued to make efforts to build a core team from top talent echelons from all over the world, and provide benefits and remuneration packages that comprehensively exceed the industry average level to ensure its leading position and point to the sea of stars.

The evolutionary history of Gate.io is a textbook that turns crises into innovation momentum: when other trading platforms compete for the speed of listing coins, it has completed the upgrading of its value paradigm through platform coin GT, which has increased by more than 300% annually; When the industry is addicted to the traffic war, it has used product innovation to build core barriers to user assets. This courage to “break through and restructure” accumulated in the 12 years since its establishment may be the most scarce innovation gene in the Web3 era.

F1 Red Bull Racing is known around the world for its excellence on the track, while Gate.io is known for its innovation and cutting-edge technology in the digital economy. On the perpetual motion track in the post-CEX era, only by treating each bull-bear cycle as a final sprint to “live to death” can the brand potential to continue to lead the way.

This article is from a submission and does not represent the views of BlockBeats