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This week (March 25-March 31), companies on the retail circulation track continue to take action. In the field of e-commerce, it was recently learned that Mu Qing, vice president of Douyin e-commerce, is about to leave his original position and transfer to TikTok e-commerce to be responsible for non-apparel operations in cross-border e-commerce; Taobao content e-commerce announced that it will add 10 billion yuan this year. In cash and 100 billion yuan of traffic, real money will increase investment in content e-commerce.
In the retail field, after Alibaba Group announced the retirement of Hema founder Hou Yi, Gaoxin Retail issued an announcement stating that Lin Xiaohai resigned as executive director and CEO of Gaoxin Retail and needed to be transferred back to Alibaba Group for another appointment; Gome Retail Net loss was 10.06 billion yuan.
In the field of circulation, Alibaba Group announced on March 26 that in order to better strengthen collaboration with Alibaba’s e-commerce business and continue to support Cainiao in expanding its investment in global logistics networks, it decided to withdraw Cainiao’s listing application. In addition, the State Post Bureau released the 2023 postal express delivery industry service modern agricultural brand project. GuShiio.com stock market smart apps are summarized as follows:
E-commerce dynamics:
Mu Qing, vice president of Douyin e-commerce, will be transferred to TikTok e-commerce
Recently, it was learned that Mu Qing, vice president of Douyin E-commerce, is about to leave his original position and transfer to TikTok E-commerce to be responsible for non-apparel operations in cross-border e-commerce. After the transfer, Mu Qing will report to Zi Jingxin, former head of Southeast Asia’s headquarters and current head of the S project, and Zi Jingxin will report to Bob, head of TikTok’s e-commerce. Before transferring, Mu Qing was mainly responsible for the operation of Douyin e-commerce brand merchant business. After Mu Qing is transferred, the brand business he is responsible for will be personally led by Wei Wenwen, president of Douyin E-commerce. It can be seen that Douyin e-commerce has raised the importance of brand business to the highest level. Compared with the relatively mature Douyin e-commerce business in China, Mu Qing’s TikTok e-commerce business is still in its early stages. Some insiders said that Mu Qing’s adjustment means that Byte is trying to combine its experience in domestic e-commerce business with TikTok’s e-commerce business. This also proves that Byte still has great expectations for the TikTok business, which is facing crisis.
Two senior executives sell company shares
According to regulatory documents filed by Pinduoduo with the US SEC, Zheng Zhenwei (name: Dingdang), who was former senior vice president of product development of Pinduoduo, sold 170,100 shares of Pinduoduo stock on about March 26, with a corresponding market fair value of approximately US$20.39 million. Co-CEO Zhao Jiazhen sold 20,000 shares on about March 27, with a corresponding market fair value of approximately US$2.402 million.
Douyin E-commerce launches a comprehensive independent e-commerce platform
Recently, it was learned that Douyin e-commerce has recently launched an APP called Douyin Mall Edition, which focuses on value-for-money, good goods and worries. This is the first time Douyin E-commerce has launched a comprehensive independent e-commerce platform in addition to Douyin APP. The relevant person in charge of Douyin E-commerce said that we have observed that some users have a strong demand for proactive shopping. In order to better serve these users, Douyin E-commerce has launched the Douyin Mall version to help these users discover good prices and good goods. Convenient order management. rdquo; It is reported that Douyin Mall Edition is an e-commerce shopping APP that can provide users with services such as product browsing, search, purchase of goods or services, logistics inquiry, publishing reviews, and sharing products. This move may pave the way for the low-price strategy pursued by Douyin e-commerce. According to reports, Douyin E-commerce has set price power as the highest priority task in 2024. This is also another e-commerce platform that has clearly promoted low prices as its core strategy after Pinduo, Alibaba and Jingdong.
Liu Qiangdong issued a letter from all employees announcing the upgrade of Jingdong’s corporate culture
On March 29, Mr. Liu Qiangdong, founder and chairman of the board of directors of Jingdong Group, issued a letter to all employees, announcing the upgrade of Jingdong’s corporate culture: its mission has been upgraded to: technology-based, making life more beautiful; its core values have been upgraded to: customer first, innovation, hard work, responsibility, gratitude, and integrity. Liu Qiangdong said that we have also paid tuition fees on the road to innovation. We were once attracted by too many opportunities and wanted to do anything, but our ability may not necessarily support it. We have summed up our experience from the losses we have suffered and the pits we have stepped on: Successful innovation ultimately needs to return to cost, efficiency, and experience. To evaluate whether an innovation is valuable, we need to ensure that there is at least one significant improvement in cost, efficiency, and experience., the other two cannot be reversed to be successful, otherwise they will be ineffective. rdquo;
HSBC predicts that the GMV of the four little dragons going to sea will exceed US$100 billion in 2027
HSBC released the “Research Report on China E-commerce Giants Going Abroad”, predicting that by 2027, the GMV of the four small dragons of China e-commerce going abroad, including Temu, Alibaba International, Shein, and Tiktok, will exceed US$100 billion. China e-commerce is actively expanding the overseas e-commerce market to seek new growth. GMV in overseas markets will increase to US$500 billion in 2025. HSBC expects the e-commerce market outside China to grow to US$3.376 trillion in 2025; the markets with the most growth opportunities include the United States, Western Europe, South Korea, ASEAN and Latin America. Global e-commerce penetration is forecast to increase from 21% in 2022 to 23% in 2025, still far below the level of China’s e-commerce market.
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* This article is a simplified version of Pro Weekly *
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