What is Zora’s current ecology and how should it obtain airdrops?
Author: Bubble
After six years of precipitation, Zora, an artistic social ecosystem project created by former Coinbase employees, finally announced on the official X in the early morning of March 3 that it would release the “community” Memecoin-$ZORA this spring. What is Zora’s current ecology and how to get airdrops?
$ZORA Token Economics
The team announced that $ZORA plans to be launched on Base, with a total supply of 10 billion tokens, 10% of which will be used for airdrops.
Three components will not be subject to unlocking restrictions: 20% of the “incentives” to motivate Zora Ecosystem projects, 10% of users participating in the ecosystem “airdrops”, and 5% of the “liquidity” allocated to CEX and market makers. Some of the “company treasury”,”team allocation”, and “strategic contributors” with lock-in rules account for 65% of the shares and will be unlocked six months after TGE.
The team also specifically mentioned that $ZORA is not a governance token but a Memecoin, which does not give its holder any governance rights or any equity ownership of Zora or its products. Perhaps for this reason, the unlocking rate is not specifically mentioned in detail, but placed in a table. In view of the recent changes in market conditions, it is recommended that users participating in the second level need to be cautious.
At the same time as the announcement was made, the team announced that the first snapshot has been taken today at “9 a.m. EST on March 3, 2025”, and the second snapshot will be taken three days before the launch of $ZORA this spring., this means that both users who have participated before but have not interacted for a long time and new users who have never interacted have the opportunity to participate.
Recent developments in Zora
After developing from the digital trend clothing Saint Fame concept in 2019 to the complete product Zora, it can be said that they quickly found their brand positioning. First of all, they found the “problem” they discovered, which is to solve the cognitive model of Internet ownership and creative information ownership in the Web2 stage. He also put forward his own innovation “vision”, which is to “make creation on the Internet free and valuable.” This view has always penetrated the entire ecosystem from the beginning to the present. A few days before the announcement of the airdrop, Zora’s co-founder repeated the “Free and Valuable” view in his blog. No matter how the market changes, they only need to deliver “products” whose content is their vision.
This is also why, even if Zora, an art ecosystem project that has not always existed in a hot spot in the market, it can always integrate with various narratives and leave an impression among so many rounds of cattle and bears. The early MetaVerse narrative launched a virtual fashion brand and a token that can be exchanged for music tapes,$TAPE. The Chain NFT transaction protocol launched in 2022 provides a composable, immutable, universally accessible and censory-resistant secondary market, winning the hearts of artists and creators and occupying the niche market share that OpenSea has not easily reached. Open Editions has been optimized in 2023 (providing creators with more convenient tools to realize their imagination. Jack Butcher’s Checks and Opepen are the best examples, which are actually the prototype of the current Zora product.
In 2024, Zora launched its social application and deeply participated in the popular social ecosystem Farcaster at the time. Among them, many Layer3 concept products emerged. The first unlicensed collector token-$IMAGINE, the first Meme coin,$ENJOY. Here, the boundaries between Open Edition’s NFT and Memecoin and creative tokenization have gradually blurred, and the market’s awareness of creative monetization has been further enhanced. Zora’s current social application experience is very close to Web3’s Instagram, but the difference is that it can make money by posting. The tweet on February 4, 2025 stated that it will abandon the NFT restrictions of ERC1155, allowing every tweet to be a Memecoins.
Interaction in the Zora ecosystem
Although the first snapshot is over, according to the announcement,”Spring” should still have one to two months before the official airdrop is launched. The specific rules for the snapshot are not known yet. The editor here also collated some Zora ecosystems that you can participate in. When the market is so dangerous, you may wish to participate in low-risk investments.
From LayerHub’s data, it can be seen that most wallets only have 1-5 interactions. Because the rules have not yet been announced, it is safer to ensure that your address is in the top 30%, that is, more than 21 times. Of course, there are other level rule points, you can check your ranking in the Zora chain through the Zora Airdrop Panel provided by KARTOD.
Trade tweets on Zora
This is the easiest and most relevant way to interact with the project. First, log in to the website and use your computer or mobile phone to interact with any post. You can choose to use Sparks to reward tweets, like comments, or post and create tweets yourself. Token for tweets.
Or directly buy and sell other people’s tweet tokens. It is recommended to choose tokens with a stable market value to interact to reduce wear and tear. Of course, all tweet tokens are issued on UniSwap, so you can also use the Uniswap V4 Hook integrated strategy to automate swiping TX “not necessarily counted as airdrops.” Specific strategies need to be adjusted based on the market. Taking $ENJOY as an example, a centralized liquidity injection into the ENJOY/WETH pool is carried out in the Zora network.”For example, a centralized liquidity injection into the 550 − 700 k ENJOY≈50U is carried out in the 550 − 700 k ENJOY/WETH pool, and a delta-neutral strategy is adopted to reduce fluctuations.”
ZORA Official NFT
Zora has previously cooperated with many project parties to launch NFTs, but the current Mint phase has ended, and it is uncertain whether the purchase transaction will be counted into the airdrop rules, so we can wait for the new NFT to be launched in the next month or two to be cast. There is a higher probability that collections belonging to the official ZORA in the second-level NFT will be counted into airdrops.
This time Zora’s decision to release $ZORA as Memecoin may have some market sentiment considerations, but I think it is more in line with their product language “Create a free and valuable Internet.” When every likes, retweets, and even project tokens are Memecoins, we may be witnessing the nirvana in the chain where everyone has their own “creative assets.”