“Ten Billion Film Actor Nezha” fattening a group of pirates: Customized delivery can be shipped in 3 days, and some stores sold 2 million yuan

Blue Whale News, February 23 (Reporter Lu Pengpeng)Yesterday evening, the total box office (including pre-sales) of “Nezha’s Devil Boy in the Sea” exceeded 13 billion yuan, temporarily ranking eighth in the global box office list. Since its release on the first day of the Lunar New Year,”Nezha 2″ has set off a movie-watching craze and continues to set new box office records. The characters such as Nezha, Ao Bing, the Xiantian Beast, and the Shiji Goddess in the film are also deeply loved by the audience.

With the soaring popularity of IP, the supply of genuine products is in short supply, and some pirated merchants have also smelled the business opportunities.

Sales of single products are 100,000 +, and sales exceed 2 million

Piracy of “Nezha 2” is rampant in the surrounding areas

The Blue Whale reporter found that from Nezha’s dolls to the refrigerator stickers of the enchantment beast, the small ornaments of the Shiji Goddess, Ao Bing’s key chains, etc., the e-commerce platform is filled with a large number of pirated surroundings of Nezha’s movies.

On a certain platform, a refrigerator sticker for the enchantment beast is priced at 8.9 yuan, and more than 40,000 pieces have been sold. Another face-changing toy by Nezha is priced at 3.9 yuan, and more than 10,000 pieces have been sold. When asked if the product was authentic, the merchant said that it was self-employed and second-created.

Not only that, but some merchants selling fake goods use words such as official and authentic to attract consumers to place orders.

In a store called the National Genuine Peripheral Handmade Store, the refrigerator sticker of the same type of enchantment beast sells for 19.9 yuan, and the sales volume exceeds 100,000 units. Based on this calculation, the sales of this product have exceeded 2 million yuan.

Another merchant named Nezha 2 Genuine Peripheral Official Store also sells the same refrigerator sticker. When asked if the product was genuine, the merchant responded ambiguously. After repeated confirmation by the reporter, the other party admitted that the relevant products were homemade.

Under the banner of an official authentic store, but selling unauthorized products, the popularity of “Nezha 2” has fattened a large number of pirated merchants.

The supply of authentic products is in short supply

Pirated gray products can be shipped as soon as 3 days

Blue Whale reporter inquired about Nezha’s official Weibo and found that the officially authorized brands include Bandai, Bubble Mart, Card You, Card Collection Society, Senluo Vientiane, Smart Creative, iFoodToy, FunCrazy, CITIC Publishing, etc. The surrounding categories of movies include badges, standing cards, cards, hand figures, plush dolls, etc.

It can be seen from the products sold on various platforms that compared with genuine products, pirated products are not only cheap, but also in sufficient supply.

A Yiwu businessman told Blue Whale reporter that the efficiency of the piracy industry chain is far beyond imagination. Those pirated merchants can complete mold development in just a few days through movie stills or Short Video materials and 3D printing technology. Later, the toys were distributed to various places through social media and e-commerce platforms. It can be completed in as soon as 3 days from mold customization to sales.& rdquo;

In contrast, genuine manufacturers need to bear various costs such as IP, R & D, and marketing. According to reports from many media such as China Business News, many brand merchants are currently seeking cooperation and authorization from the licensees of “Nezha 2”. The authorization fees have also been rising all the way. The relevant IP authorization fees have increased from 4 million to 5 million yuan. It rose to 9 million yuan and is expected to rise to 10 million yuan in the future.

This is also why the price of a genuine product is several times higher than that of a pirated product. But even so, the supply of genuine goods is still in short supply. For example, the Bubble Mart Nezha series of blind boxes was once sold on second-hand platforms for hundreds or thousands of yuan each.

Regarding the infringement of products around Nezha, lawyer Liu Chengdong from Beijing Jingshi (Chengdu) Law Firm told Blue Whale reporter that according to the relevant provisions of the Copyright Law of the People’s Republic of China, the producers of the “Nezha 2” film work enjoy complete copyright on the characters, storyline, scene design, etc. in the film. Without the permission of the copyright owner, any merchant or individual that produces or sells peripheral products with the above-mentioned elements related to “Nezha 2” constitutes a direct infringement of the author’s copyright. Merchants used characters such as Shiji Niangny, Nezha, Ao Bing, etc. in the movie without authorization to make dolls and other peripheral products and sell them, which clearly infringed on the copyright of the producer.

Liu Chengdong believes that businesses need to bear civil responsibilities such as stopping infringement, eliminating the impact, apologizing, and compensating for losses. Merchants need to immediately stop selling pirated peripheral products, eliminate the adverse effects caused by copyright infringement, apologize to the copyright owner, and compensate the copyright owner for the economic losses caused to the copyright owner due to their infringement.

If the infringement behavior of a merchant reaches a certain degree of severity, such as a large amount of illegal income or other serious circumstances, it may also violate the criminal law and constitute a crime of copyright infringement. According to the provisions of the Criminal Law, businesses may be sentenced to fixed-term imprisonment, criminal detention, fines and other penalties.

The box office miracle of “Nezha 2” should have become a model for domestic animation IP development, but now it has been interpreted as an alternative carnival by the pirated surrounding areas. Those 3.9 yuan dolls and 8.9 yuan refrigerator stickers may allow children to temporarily have a cheap Nezha, but they will virtually destroy the foundation of the industry. Only by respecting the soil of originality can we truly cultivate the next 13 billion yuan box office myth.