Lei Jun said that Xiaomi’s mission is to make it affordable to more people who like us even if it is a luxury car.
Lei Jun threw out a king bomb! Xiaomi SU7 Ultra is priced at 529,900 yuan, and sales say the first batch will be delivered in about a month
Blue Whale News February 27 (Reporter Tang Shiyun)Xiaomi’s new product launch conference starting at 7 o’clock tonight is destined to attract much attention. Before the meeting, Lei Jun said that the Xiaomi SU7 Ultra and Xiaomi 15 Ultra released tonight are the two highest-end products Xiaomi has produced in its 15 years since its founding, and they are the beginning of Xiaomi’s move towards ultra-high-end. ldquo; This double Ultra will be the beginning of a new era.” rdquo;
Lei Jun said that Xiaomi SU7 Ultra will redefine luxury cars, sales: delivery time is about one month
Xiaomi SU7 Ultra is the product that was released at the end of the press conference and attracted the most market attention. Lei Jun said: This is the first time Xiaomi has hit the luxury car market, and it is of great significance. rdquo;
At the press conference, Lei Jun called the Xiaomi SU7 Ultra a new luxury car of the times. He said that this product will redefine luxury cars, such as performance comparable to Porsche, technology closely following Tesla, and luxury comparable to BBA. The entire Xiaomi SU7 Ultra series comes standard with a 24K gold logo. Previously, Lei Jun also joked that he strongly recommended not to deduct the logo if he liked to deduct it.
To the excitement of onlookers, the final selling price of the Xiaomi SU7 Ultra was announced to start at 529,900 yuan, which was nearly 300,000 yuan lower than the 814,5900 yuan announced in October last year. Lei Jun said that Xiaomi’s mission is to make it affordable to more people who like us even if it is a luxury car.
It was also revealed at the press conference that the Xiaomi SU7 Ultra is equipped with end-to-end full-scene smart driving and Xiaomi Surging smart cockpit. Lei Jun said that Xiaomi HAD’s end-to-end full-scene intelligent driving has been fully pushed, and roaming parking and extremely narrow parking will start the pioneering experience in March. In addition, Xiaomi’s smart driving guarantee service will be released in April, providing a maximum guarantee amount of 3 million yuan using the smart driving function worry-free.
Xiaomi SU7 Ultra opened pre-orders at the end of October last year, with an intention of 10,000 yuan. According to official data from Xiaomi Automobile, the pre-sale order for this model exceeded 3680 units in 10 minutes. The latest press conference revealed that the Xiaomi SU7 Ultra will start its big sale at 22:00 tonight, with a deposit of 20,000 yuan. It can be refunded within 7 days if the order is unlocked.
Lei Jun did not disclose the delivery time of Xiaomi SU7 Ultra at the press conference. In this regard, Blue Whale News reporter learned from Xiaomi Automobile Sales Office that the first delivery time is about 1 month (1 to 4 weeks), which is much faster than the Xiaomi SU7 standard version, because the two cars are not on the same production line. Xiaomi SU7 Ultra has a separate production line. In addition, the sales of Xiaomi SU7 Ultra are also independent and are only responsible for selling this car.
At the press conference, Lei Jun also revealed that Xiaomi SU7 data has been on the market in just nine months. Xiaomi SU7 has sold a total of 248,000 lock orders and delivered 135,000 units. Lei Jun bluntly said, to be honest, I am very proud of this car’s rave reviews. In addition, Xiaomi Automobile’s charging network has been connected to 1.02 million public piles, leading compatibility and covering 365 cities.
“I hope iPhone users can experience Xiaomi, whose domestic share of Xiaomi’s mobile phones is only second to Huawei.
The first to appear at tonight’s press conference was the Xiaomi 15 Ultra. Lei Jun said that Xiaomi 15 is Xiaomi’s most successful flagship mobile phone product. He quoted data as saying that in January 2025, Xiaomi’s mobile phones ranked second in China with a market share of 16.8%. The list shows that Huawei ranks first, while vivo, OPPO and Apple rank third, fourth and fifth respectively.
In addition, Lei Jun said that Xiaomi adheres to technology. From 2021 to 2025, it is expected to invest 105 billion yuan in research and development in five years, and is expected to reach 30 billion yuan in 2025. AI and related businesses will account for a quarter.
The newly released Xiaomi 15 Ultra starts at 6499 yuan, which has no price increase compared to the 14 Ultra. The aircraft is equipped with Leica ultra-pure optical system, dual satellite communications, 7km no Netcom and 6000mAh long battery life. The Xiaomi 15 Ultra will officially go on sale at 10 a.m. on March 3, and pre-sales are currently open.
As of press time, sales in Xiaomi’s official flagship store Douyin Live Room have reached 500w-750w today, 5-10 times higher than the previous day, and its popularity peaked at over 120,000.
It is worth mentioning that the Xiaomi 15Ultra fully supports the Apple ecosystem. It can transfer photos and files with Apple devices such as iPhone/iPad/Mac, and supports Apple Office Suites such as Keynote, Pages, Numbers, etc. Lu Weibing, president of Xiaomi Group, said that Xiaomi will comprehensively benchmark Apple in terms of products, services and ecology in the future, and hopes that iPhone users will come and experience Xiaomi.
Xiaomi’s share price sets a new record, Lei Jun likes to present a one-hour experience card for the richest man
In addition to the blockbuster new products, Lei Jun’s personal wealth has also become the focus of market discussions in recent days.
According to Sohu News, Xiaomi Group rose nearly 6% on February 26, with a high of HK$56.8, with a total market value of over HK$1.4 trillion, setting a new record again. From the stock price low of HK$8.31 in October 2022, Xiaomi Group’s share price has increased by more than 570% during this period. According to calculations, Lei Jun’s total wealth valuation is nearly 440 billion yuan, surpassing Nongfu Spring Zhong Shanshan (370 billion yuan) and ByteDance Zhang Yiming (330 billion yuan), becoming the new richest man in China. However, as Xiaomi’s share price plunged more than 6% in intraday trading, Lei Jun also fell from the throne of the richest man in China, and the time to reach the top lasted an hour.
In response to the rumor that he was the richest man, Lei Jun once denied it in the alumni group of Wuhan University.
According to the Oriental Wealth Research Center, Lei Jun’s total wealth valuation mainly comes from the four major listed companies in Lei Jun’s business landscape (Xiaomi Group, Jinshan Software, Jinshan Office, and Jinshan Cloud). Based on the shareholding ratio, as of February 27 At the close of the day, the total market value of Lei Jun’s shares was 322.1 billion yuan (approximately 44.3 billion US dollars). Among them, Lei Jun’s shareholding in Jinshan Office is held through Tianjin Qiwen Fifth Dimension Enterprise Management Consulting Partnership (Limited Partnership) and Tianjin Qiwen Seventh Dimension Enterprise Management Consulting Partnership (Limited Partnership).
Of course, in addition to the above-mentioned four major listed companies, Lei Jun has many commercial layouts, such as Shunwei Capital, U.S. stock Cheetah Mobile, etc. However, this part cannot be counted due to data availability issues.