Zhang Lan and Wang Xiaofei’s accounts were blocked, and half of the sky fell in Ma Liuji

Blue Whale News February 8 (Reporter Hao Yan)Five days after Big S died, Zhang Lan and Wang Xiaofei’s Douyin accounts were banned.

Douyin’s official announcement stated that Zhang Lanqiao Life and other accounts used the deceased to maliciously hype marketing, recommend false videos to gain commercial benefits, and repeatedly published false and infringing content to carry out illegal hype, but did not correct after punishment.

This ban not only basically cut off Zhang Lan’s financial path, but also suffered a devastating blow to Ma Liuji, who had almost been a part of the public opinion storm on Wang Xiaofei’s marriage.

Last traffic

Even though they have been divorced for many years, the big S has never been able to untie the Wang family. Her ex-husband Wang Xiaofei and her mother Zhang Lan have always understood the commercial traffic brought by the star aura of a big S company. Even after her death, they were still trying to create connections and maintain their personality.

From Wang Xiaofei’s running in the rain in Taipei to Wang Xiaofei’s return to Taiwan for a big S charter flight, these very dramatic terms have caused a stir on the Internet. Some people are indignant that Wang Xiaofei and her mother still want to seize the last of her traffic value after the death of Big S., and others are moved by the affectionate character and bullying plot.……

On February 6, the small S party and the airline issued a clarification statement confirming that Xu Xidi paid the full charter fee. The affectionate character that Wang Xiaofei had worked hard to create was completely bankrupt.

According to Fenghuang. com Financial Report, Zhang Lan expressed her disapproval of the punishment on Douyin platform and did not accept it. rdquo; At the same time, she admitted that she had not verified the authenticity of the relevant videos with me, Xia Xiaojian and Wang Xiaofei. But I also said that I am Xia Xiaojian ‘s self-media video creator, not my godson, nor am I an employee of Ma Liuji or my own live broadcast room.

From this perspective, Zhang Lan tried to seize the last traffic from big S companies, but also completely ended her online business.

Ma Liuji, who was supported by traffic, has collapsed

After being banned, Zhang Lan did not remain silent. In an interview with the media, she said that the punishment decision for Douyin would affect 8000 families behind the company’s 8000 employees.

The company Zhang Lan mentioned is Ma Liuji, which is almost a brand that is parasitic on the public opinion of Big S and Wang Xiaofei’s family. The blocking of Zhang Lan and Wang Xiaofei’s accounts almost directly affected Ma Liuji’s business.

Blue Whale journalists inquired about third-party data platforms and found that since 2025, the live broadcast sales of Zhang Lan and Wang Xiaofei’s related accounts accounted for nearly 40% of the entire brand Douyin sales of Ma Liuji.

As early as around 2020, Ma Liuji opened its first store in the country, but it has not broken through for a long time, and only four stores have been opened in nearly a year. Ma Liuji’s rapid expansion began in the second half of 2021. According to reports from the owner of the restaurant company, Ma Liuji not only laid out golden shops in many high-quality business districts in Beijing at that time, but also opened two stores in Joy City and Vientiane City in Chengdu. As of now, Zhaimen dining data shows that Ma Liuji currently has a total of 37 stores in operation, all of which are concentrated in first-tier, new first-tier and second-tier cities, and nearly half of the stores are opened in Beijing.

This time point is infinitely close to the divorce storm between Wang Xiaofei and Big S. On November 22, 2021, Wang Xiaofei and Big S announced their divorce, and Big S remarried with Ju Junye in March the following year. These node events have largely helped the Ma Liuji brand complete the cold start of traffic.

An inquiry from Blue Whale News found that from November 22, 2021 to February 8, 2022, Zhang Lan conducted a total of 281 live broadcasts to bring goods, with cumulative sales ranging from 32.5 million to 60 million yuan. The data is only a reflection of one aspect of popularity. At that time, various behaviors such as scolding battles in live broadcasts and selling braised eggs and green tea on live broadcasts brought a huge amount of emotional consumption to Ma Liuji. Many netizens used consumption to vote on this personal emotional incident.

In this situation, online consumption is a statement of support, offline consumption is a check-in by Internet celebrities, and Ma Liuji has a strong traffic attribute from the beginning.

Now that Zhang Lan and Wang Xiaofei’s accounts have been blocked, online traffic has been largely eliminated. In this incident, Wang Xiaofei’s family used deceased people to grab traffic has also cast a shadow on the brand.

From S hotel to Ma Liuji, Wang Xiaofei, who started her business with her ex-wife

Ma Liuji is not the first time Wang Xiaofei has made money from the traffic of big S companies.

As early as the two had just gotten married, Wang Xiaofei opened a hotel in Taipei. At that time, he still had the aura of a rich second generation in South Beauty and spent a lot of money to build a hotel named after Big S.

The S hotel opened in 2017 and was designed by well-known French designer Philippe Starck. From name to design, it displays the Big S label. According to Sohu Fashion, the most prominent symbol on the exterior of S Hotel is the giant pearl necklace sculpture hanging from the exterior wall. It is said that Big S told Wang Xiaofei that he liked pearls on his first date. Philippe Starck used this story as inspiration to incorporate pearl elements into hotel design. In addition, photos and posters of Big S are placed in many places in the hotel.

On August 27, 2017, Wang Xiaofei appeared at S Hotel (Photo source: Visual China)

The influence of Big S in the Chinese entertainment industry has also made S Hotel an Internet celebrity hotel, but this is not a successful commercial project. S Hotel has long faced operating pressure. In 2024, the hotel will be closed due to mismanagement and the impact of the epidemic.

In 2013, Wang Xiaofei founded Herunlin (Beijing) Food Co., Ltd. This time Wang Xiaofei not only used the name of Big S, but also directly asked her to serve as her spokesperson. However, the product performed poorly in the market and did not cause any noise in the tea market.

Big S and Wang Xiaofei had a flash marriage, which was once regarded as marrying into a wealthy family. This narrative has been enduring in the entertainment industry, but in fact, the flow and influence of female stars often become entrepreneurial tools for businessmen ‘husbands.

The logic of traffic has completely changed many current business logic. Ma Liuji’s success or failure has nothing to do with the dishes from the beginning.

(Source of the head picture: Vision China)