Brand gold is approaching 900 yuan/gram! Quotes for items with shellfish will be invalid after half an hour

Blue Whale News, February 11 (Reporter Tang Shiyun)Gold prices are still rising. After an increase of more than 27% in 2024, domestic gold prices will continue to climb in 2025, frequently breaking record highs.

On February 11, Chow Sang Sang’s quoted price for gold jewelry reached 891 yuan/gram, approaching the 900 yuan/gram mark. The price of gold jewelry from brands such as Chow Tai Fook and Laomiao Gold also exceeded 886 yuan, up more than ten yuan per gram from the previous day’s price. Compared with the price of 799 yuan per gram on January 1, the cumulative increase in brand gold prices during the year has exceeded 10%.

At Shuibei Market in Luohu District, Shenzhen, China’s largest gold and jewelry trading center, today’s gold price once rose to 698 yuan/gram. ldquo; Under the surging trend, the price of gold fluctuates greatly, and some merchants say that the price of goods may become invalid in half an hour.

Faced with the continued rise in gold prices, many consumers have joined the rush to buy gold. A gold shop owner told reporters that the year before last is the peak season for gold consumption, and many people will have the mentality of buying up but not buying down. At the same time, many gold shops have launched preferential activities during the Spring Festival, such as a 50-yuan reduction in grammage weight and a 1.5 – 10% discount on one-stop products. Some tellers revealed that considering the continuous surge in gold prices, the possibility of subsequent price increases for one-price products cannot be ruled out.

On the other hand, many industry insiders reported that consumers have a wait-and-see attitude due to high gold prices, which has affected transaction volume to a certain extent. Some consumers are turning their attention to small grams and heavy products.

In recent months, products such as gold mobile phone stickers, gold roses, and gold widgets have become popular.“”“”“” For example, the gram weight of gold mobile phone stickers is generally around 0.1 to 0.2 grams, and the total price is nearly several hundred yuan. Take a full-gold mobile phone sticker from Chow Tai Seng’s official flagship store as an example. Its starting price is 138 yuan, and the page shows that more than 40,000 copies have been sold. Although the total price is not high, this type of mobile phone stickers has a serious premium. If you convert it, the price of 1 gram is about more than 1000 yuan, which is much higher than the market gold price.

In addition, the gold-covered silver products that became popular last year still have a wide audience. The so-called gold-clad silver means wrapping a layer of pure gold on the basis of pure silver. In appearance, it is no different from pure gold jewelry. According to merchants, it is spending a small amount of money to do big things.

When the price of gold rises to the level of 700-900 yuan/gram, a piece of gold jewelry weighing about 30 grams may cost twenty to thirty thousand yuan, including labor costs. But gold wrapped in silver is different. The same gram weight actually costs only more than 1000 yuan, which is less than one-tenth of the total gold product. A certain gold-covered silver e-commerce owner revealed that because the price of gold is too high now, gold-covered silver can just satisfy some people’s vanity and can also change styles frequently. At present, it is mainly young people who buy more, and there are also many who buy them for marriage.

Against the background of high gold prices, gold-covered silver jewelry may be a more suitable phased replacement for consumers. Industry insiders interviewed said that based on the current market situation, the gold-covered-silver business should remain popular for some time. However, the price of the track is chaotic, no well-known brands have yet appeared, and few brand gold has entered the game.