blue whale| Hot searches on the top trend of the short drama “House Collapse”: Related works have not been affected yet, and it is difficult to backtrack in the industry

Blue Whale News, March 5 (Reporter Tang Shiyun)The short drama industry is developing so fast that it has reached the point of being searched on Weibo at top-down houses in the industry.

Recently, He Jianqi, the top actor in the short drama, was publicly accused by his ex-girlfriend of cheating. On March 4, the Youth Work Committee of China Television Drama Production Industry Association (hereinafter referred to as the Youth Work Committee) issued a risk warning on unscrupulous actors in micro-short dramas, pointing out that He Moumou is an unscrupulous artist.

For film and television dramas, it is not uncommon for relevant associations to speak out, and what may follow may be the butterfly effect of public opinion attention and the removal of works from shelves. Is the same for the short drama industry? Where is the star-making of the short drama so far?

Related works have not been removed from shelves. In the industry: Follow-up cooperation is difficult, but it is objective and difficult to backtune

An article published by the Youth Working Committee yesterday pointed out that the negative public opinion of micro-drama actor He Moumou triggered widespread public discussion and caused adverse social impacts. Risk warnings such as resisting unscrupulous actors, strengthening actors ‘back-tune, and reporting complaints are specially issued.& ldquo; For actors who violate laws and regulations, have lost their morals and norms, they can complain to our committee and report them to us after we have conclusive evidence. After verification, our committee will disclose them to the public and provide risk warning.” rdquo;

Star building and house collapse are inevitable products of the development of cultural subdivisions, so this risk warning seems to be a warning to others. However, it is worth noting that the article is currently unable to be searched on the official public account of the Youth Working Committee.

Some people in the industry believe that the Youth Working Committee is an industry self-regulatory organization and risk warnings themselves are not mandatory. However, according to the situation of traditional film and television artists with bad records, those named will basically no longer appear on the screen, act or participate in public activities.

He Jianqi, who is at the forefront of the storm, has starred in popular short dramas such as “Gorgeous”,”Flowers Like a Dream” and “Seduction with Love”. He has more than 2 million fans on platforms such as Douyin Weibo. He is a veritable top performer in the circle, and is also known as the short drama F4 with Ke Chun, Ma Xiaoyu, Shen Haonan/Zeng Hui and others. A few days ago, a netizen who claimed to be the eldest sister of He Jianqi’s list published an article accusing her of deceiving her relationship during their relationship, and published nearly 150,000 yuan in Live streaming tipping records and photos as evidence. As of press time, neither He Jianqi nor his studio had responded.

Before the public opinion broke out, He Jianqi was revealed to play a role in Yu Zheng’s new drama “Yu Ming Tea Bone”(starring Hou Minghao and Gu Li Naza). Later, Yu Zheng quickly responded that He Jianqi was only a cameo and had already changed roles, and other actors were also fully backing the tune.

A search by Blue Whale reporters found that the historical works performed by He Jianqi on multiple platforms such as Hongguo have not been removed from the shelves, and no partner has publicly terminated the contract. Previously, it was reported that He Jianqi participated in the recording of “Infinite Beyond Class 3”. I wonder if the relevant program footage will be retained.

The relevant person in charge of the head-drama company Tinghuadao told Blue Whale News that if the negative news is true, He Jianqi’s own follow-up cooperation may be more difficult. However, it is unlikely that the projects that have been involved will be aborted or removed from the shelves unless the platform makes clear restrictions.

At present, it seems that top-current rollovers and association risk warnings have limited impact on the industry. Short drama actress Su Su told Blue Whale reporter that in fact, the current short drama contract template uses film and television dramas. The contract generally states that compensation needs to be made if adverse effects are caused due to personal, public order and good customs. Casting directors and producers will also try their best to pay attention to the actors ‘personal virtues and reputation to avoid subsequent adverse effects.

But in practice, it is not easy for actors to recite the tune. The above-mentioned person in charge of Tinghua Island said that the shooting cycle of short dramas is generally within 10-18 days, and the selection of actors for short dramas is not like TV dramas. Everyone mainly depends on the degree of adaptation. The pace is fast, so it is impossible to fully understand the tune. Even in the entire domestic entertainment context, it is difficult for artists to backtune.

Short drama actors on the table? A few people’s game, some people just want to make money secretly

“There is an important industry background for short dramas to rush into hot searches, that is, with the growth of the short drama market and the trend of high-quality development, stars have begun to be created in the circle. Take the Spring Festival hit “What a Good Girl” as an example. The total number of views on the show exceeded 1 billion in the station, and the cumulative account distribution exceeded 4 million yuan in the seven days it was launched. Ke Chun, the actor who plays the male protagonist, gained more than 1.5 million fans on Douyin’s account within a week, quickly promoted to the new No. 1 brother of the short drama.

Commercial value is the best proof of whether an actor is on the table. Take Ke Chun, the younger brother of the new short drama series, as an example. Recently, he has become a brand friend of the beauty brand. The brand ambassador previously hired by the brand was Musk’s mother, Meyer Musk.

In addition, fashion magazines have begun to buy stocks of top-notch short dramas. “Fashion Men” invited Ke Chun, Shen Haonan, Ma Xiaoyu, and He Jianqi to plan a special issue of the short drama in Love; the February issue of “Figaro MODE” with Ke Chun and Ma Xiaoyu as cover characters sold more than 8000 copies an hour.

At present, both male and female short drama actors have run as top players, and their daily salary is as high as 30,000 – 50,000. After becoming leaders, the actors ‘resources will gradually expand to the fields of long-term dramas and variety shows. In the environment of reducing costs and increasing efficiency, popular short drama actors are a cost-effective choice for traditional film and television companies and producers. For example, Ma Qiuyuan, the star star of the hit work “Peach Blossom Please Changying Immediately”, has signed a contract with Xinxin Media (behind it is Yixin Entertainment and Ningmeng Film and Television) to star in the head project of the long video platform.

The person in charge of Tinghuadao said that they will also promote suitable long-drama opportunities to their short drama actors, but they have to read the script and not follow the idol line. The main purpose is to produce works.” rdquo; The performance methods and rhythm of short dramas are quite different from those on the horizontal screen, so the company generally requires artists to improve their acting skills in a targeted manner. Some of the actors signed by their company also signed up for Hao Lei’s training class.

The above-mentioned person in charge revealed that short drama actors have really come to the table recently, and a more obvious fan culture phenomenon has emerged in the industry. Many leading actors have stations and support clubs, and fans will pick up and drop off; the film company will also specially release filming tidbits related to the actors.

It is worth noting that actors and actresses who have produced hit short dramas often partner up multiple times. For example, Sun Yue and Xu Yizhen, Zeng Hui and Han Yutong and other CPs have all cooperated, and some of them have even cooperated more than a dozen times. Short drama actress Su Su analyzed that in the short drama industry, group CP is a double-edged sword. Compared with the horizontal screen, short drama audiences prefer CP, and it is easier for male and female protagonists to get married, so actors can quickly gain popularity. But on the other hand, long-term binding will inevitably affect the choice of theater routes and face conflicts of interest such as unbalanced sharing of accounts.

Another problem that is placed in front of the short drama actors is that being present at the table only represents the current state, and it is difficult to tell about the future. Compared with horizontal screen works with better long tail effects, short dramas have a short creation cycle and a fast update speed. The top stream of short dramas may also be a kind of fast-moving consumer goods. In the final analysis, whether short drama actors can be on the table depends more on the quality of the work and script.

Tuyuan Xiaohongshu Spring Festival File

Not all participants want to be at the table. Actor Su Su admitted that sitting at the table is a capital game, and only if there is traffic can there be capital investment, so in fact, only a small number of people have the opportunity to sit at the table.” ldquo; I don’t care that much about fame. It’s good to make money quietly. If you are famous, you can indeed make money, but the risks are also high and problems are easy to occur. rdquo;

(Source of the head picture: Vision China)