Article source: Whale Selection AI
Image source: Generated by AI
How popular is DeepSeek? During the Spring Festival this year, Feng Ji, the producer of “Black Myth: Wukong”, praised DeepSeek as a national game-level scientific and technological achievement, allowing DeepSeek to spread through circles. As of press time, there were no less than 30 hot topics.
Not only that, DeepSeek has also set many records. According to QuestMobile data, DeepSeek’s daily active users surpassed Doubao for the first time on January 28, and thenIt attracted 100 million users in 7 days, surpassing ChatGPT’s user growth rate and becoming the fastest growing Internet product in history.
Source: AI product list
DeepSeek’s popularity has made many people see the huge commercial potential it contains.For a time, various money-making ways around DeepSeek sprung up.
For example, many people seize users ‘desire to understand DeepSeek in depth and put up relevant courses on knowledge-paying platforms. From basic operations to advanced applications, course prices range from tens of yuan to hundreds of yuan, and they earn 200,000 yuan in 4 days. News like this can be found everywhere. What’s more, some technology experts package DeepSeek’s usage skills into “rich secrets” through live teaching, community operations and other methods, attracting a large number of users to pay for learning.
However, DeepSeek’s commercial value goes far beyond that. In content creation, e-commerce operations, or education and training, many people are using this AI tool to open up new ways to make money. There are even hardware manufacturers such as AI mice that claim to be connected to DeepSeek, and sales during the Spring Festival will be close to 100 million yuan. DeepSeek has been regarded by many people as the “wealth code” in the AI era.
Various ways to make money have made up to hundreds of millions of yuan
In the face of national attention and national anxiety, the most popular and fastest way to make money through DeepSeek is to sell tutorials.
On e-commerce platforms such as Taobao and Pinduo, when searching for DeepSeek keywords, the default displays are local deployment tutorials about DeepSeek and learning videos from entry to mastery. The prices range from a few cents to a dozen yuan.
Note: Search results on e-commerce platform.
In terms of sales, DeepSeek’s related tutorials are very popular and can easily exceed 100, 10,000, or even 10,000. A merchant on an e-commerce platform told Jingxuan AI that taking advantage of this popularity to open a tutorial store selling DeepSeek on Taobao. It is easy for sales to exceed 1,000 yuan. As long as you constantly start accounts and sell tutorials. The tutorials are bought from others. The cost is very low. The key is that there are no restrictions on the tutorials you buy, so you can sell them repeatedly. Some people around you earn more than 100,000 yuan in a week.
In addition to selling tutorials, some people will also use DeepSeek to realize knowledge, that is, sell courses. Because many ordinary people have little knowledge of DeepSeek, and if they want to gain more relevant knowledge and business value, they need to spend money to consult industry people.
Jingxuan AI found that in Douyin, Xiaohongshu, and Weixin Official Accounts, as long as relevant DeepSeek training courses are released, coupled with titles with gimmicks such as making money and making money, it will attract a large number of users to like and pay attention, and the number of readings on Weixin Official Accounts can easily exceed 100,000 +.
For example, recently, a live broadcast trailer about “Making Money Efficiently with DeepSeek” released by the public account of a well-known knowledge payment platform attracted more than 100,000 views in a short period of time.
Generally, these training courses are sold via video or live broadcast, and the price ranges from a few yuan to 100 yuan.
Note: Intercepted from Douyin live broadcast.
Xiaolong, a businessman who has been engaged in online education for many years, told Jingxuan AI that they came into contact with this business at the end of last month. Since there was no ready-made DeepSeek to work, they carefully created a series of courses covering DeepSeek’s basic operations, advanced applications and practical money-making skills by collecting some knowledge from the domestic IT community.
Each course is priced at 9.9 yuan, and more than 30,000 copies were sold in two weeks. There are also group or private communities behind them. In these communities, they not only regularly share DeepSeek’s dry information, but also answer questions that students encounter during the learning process in real time, enhance students ‘learning experience and sense of participation, and improve Repurchase rate and reputation.
It is worth noting that traditional tracks have also received DeepSeek’s blessing, and many people have reported that DeepSeek’s metaphysical solutions are easier to use than many large models. So in Little Red Book, DeepSeek attracts batches of young people who are early adopters. Metaphysical merchants also use DeepSeek to celebrate the New Year. They use AI stocks, marriage calculations, and feng shui to launch live broadcasts on the platform. Users reward them through gifts and then help them calculate feng shui using DeepSeek. You can get thousands of likes by posting a blog post with the form.
In addition to these conventional ways of making money, new business models have also emerged.
It can be found that many hardware manufacturers have also joined the craze of using DeepSeek to make money. For example, a PC manufacturer has sold 130,000 copies of an AI mouse equipped with the DeepSeek-R1 model on the Douyin platform, and more than 220,000 copies on the entire network.
Sales of this product on February 6 reached 750,000 – 1 million yuan, and daily sales have increased nearly 100 times compared with January. In the more than 20 days since the Spring Festival, based on the post-coupon price of 369 yuan, the revenue of this mouse has reached 81.18 million yuan. Including online and offline channels, the revenue must exceed hundreds of millions of yuan.
The commercial value of DeepSeek goes far beyond the tool itself. It is more like a “wealth amplifier” that helps ordinary people realize monetization at a lower cost and higher efficiency.
Really make money or cut leeks? Tsinghua professor charges for dispelling rumors
It is undeniable that judging from the real cases of various news reports, DeepSeek can indeed bring considerable income to some people, but it is also full of people who use DeepSeek to cut leeks to make money.
It can be found that on platforms such as Taobao, Salted Fish, and Pinduo, some peripheral products related to DeepSeek have appeared, such as USB flash drives, headphones, notebooks, mouse pads, etc. printed with the DeepSeek logo. These products are advertised as having special “AI blessing” attributes that can improve the efficiency of users using DeepSeek.
But in fact, these products are no different from ordinary peripheral products. They just use DeepSeek’s popularity to raise prices and harvest consumers ‘IQ tax.
Some marketing teams also claim to have the exclusive secret to using DeepSeek to create hit content and sell marketing solutions to corporate or self-media creators. They promise that as long as they follow the plan and use DeepSeek to generate content, they can easily get millions of traffic and tens of millions of exposures.
However, these plans are often just some general marketing techniques without substantive operational guidance. After users follow the plan, they cannot achieve the expected results. Even the so-called exclusive secret secrets may come from a person who is half-baked and has no understanding of AI. The cost of purchasing the plan is wasted.
In addition, some institutions and individuals have also launched expensive DeepSeek training courses, claiming to allow students to become DeepSeek experts from zero basics in just a few days. The course may cost as much as thousands of yuan. However, most of the training content is basic knowledge that can be seen everywhere on the Internet, and the training method is just simple video playback and a small number of case explanations. It cannot allow students to truly master the advanced applications of DeepSeek, let alone achieve the effect promoted by the course.
The hit “DeepSeek: From Getting Started to Proficiency” report delivered by Tsinghua University is a fairly detailed and high-quality teaching. However, many bloggers regard it as their own publicity and pay to sell it on their personal accounts. The production team of this report, professor Tsinghua University, refuted the rumor online: this report exceeded tens of millions of yuan to read in a short period of time, and no third party was authorized to sell it, and the report was free.
Note: The left is free release by the producer, and the right is third-party drainage
A businessman selling courses bluntly said: Courses sold for tens of thousands of yuan, the so-called DeepSeek’s dry goods courses are all cases collected and pieced together online. More of them provide emotional value to students in the courses, telling them that DeepSeek can really make money, but how to make money ultimately depends on themselves.
Some merchants also claim to have DeepSeek’s API interface, which can be provided to enterprises or developers to help them develop related applications. They sell these interfaces at high prices, ranging from thousands of yuan to tens of thousands of yuan.
In fact, on February 6, DepSeek suspended the official API interface because its servers were full. And so many companies on the market claim that they have DeepSeek API interfaces and can also provide recharge services. What’s going on?
It turns out that among the models released by DeepSee R1, there are also six small open source models distilled using the inference data generated by R1. Their model names also include R1, but they are very different from Full Blood R1.
Full blood R1 is a parameter size of 671B and requires 8 H100 graphics cards to operate. Yuan Jinhui, founder of Si-based Mobile, calculated that deploying 80 servers would cost 5 million yuan a month to run. However, if some service providers deploy models with small parameters on their servers as full-blood R1 exports services, the price can be positioned at the full-allocation level, and a lot of price difference will be made in the middle.
Many AI To C applications and SaaS products are busy connecting to DeepSeek as soon as possible, and even major manufacturers have put down their face and connected their products to DeepSeek. If small factories without resources want to take over, they can only find these unreliable third parties. When the purchaser gets the so-called interface, he either finds that the interface cannot be used at all, or finds that the interface is stolen or forged, causing the purchaser to suffer huge losses.
The money-making army is still pouring in. How long will the DeepSeek craze last?
The explosion of DeepSeek not only gave birth to the first batch of “crab-eating” pioneers, but also triggered a crazy influx of subsequent money-making troops.
As successful cases continue to be exposed, more and more people realize that even if they miss the early dividend period, as long as they seize the opportunity, they can still get a piece of this wave of AI. From individual entrepreneurs to small and medium-sized business owners, from freelancers to traditional industry practitioners, a “national gold rush” surrounding DeepSeek is sweeping across.
In Douyin, Xiaohongshu, and WeChat, DeepSeek entrepreneurial exchange groups abound. A blogger in Xiaohongshu said that the DeepSeek learning group opened 6 500 groups in one day, and the number of groups is still increasing.
“It’s been a long time since I learned DeepSeek’s money-making methods so seriously. The last time I was so serious was during the college entrance examination.” One entrepreneur said.
Not only online, institutional groups in Shanghai, Hong Kong, Shenzhen, Wuhan, Xi’an, Suzhou and other cities have also established the DeepSeek Institute online and offline, and opened entrepreneurship exchange seminars to allow industry leaders to teach the secrets of wealth and the venue is full.
In addition to those who are learning to make money, some people are still preparing or have already devoted themselves to actual combat.
Chen Lin, a cross-border e-commerce seller in Guangzhou, said that she originally mainly exported clothing, but due to language and cultural differences, product descriptions and advertising copywriting were never accurate enough.
One week after the Spring Festival, she began to learn to use DeepSeek to generate multilingual product copywriting and social media promotional content. “In the past, an English product details page required a whole day for the team. Now DeepSeek can generate 10 versions in half an hour, and it can automatically adapt to the language habits of different regions in the United States and Europe.” Chen Lin said that after using DeepSeek, the store conversion rate increased by 18%.
In addition, a third-party service market is taking shape around DeepSeek, with some people opening up new business avenues, specializing in selling Prompt (instruction templates), developing plug-in tools, and even the emergence of an “AI Application Case Library” subscription service. This ecology allows latecomers to stand on the shoulders of their predecessors and start quickly.
There are also many people from across industries who come to learn from DeepSeek to make money, including short dramas, medical care, games, etc., who hope to obtain the “true recipe” for making money. Some lay people have even opened stores to make money.
Today, the “gold rush” triggered by DeepSeek is still heating up, and more and more people are accumulating in this field full of opportunities. From Brother Whale’s perspective, DeepSeek does present the possibility of AI implementation, and R1 has also maintained the lead for some time. Learning DeepSeek will make you more efficient in doing many things in your work life.
However, you need to identify a lot of content that sells anxiety. Station B itself has many free teaching courses. Enterprises implementing DeepSeek can also use the API interfaces of major manufacturers such as Volcano Engine, Tencent Cloud, Qingyun, and Baidu Intelligent Cloud.
AI evolves in one day, and the world evolves in three years. In this changing era, catching up and being cut off are indeed on the front line.