GuShiio.com ① The box office of the film “Nezha’s Devil Boy in the Sea” exceeded 5.779 billion yuan, surpassing “Changjin Lake” and topping the box office list in China’s film history. The film also attracted sales of blind box hand-made products.
② Huachuang Securities said that it continues to be optimistic about the revaluation of derivatives driven IP value. The supply side of the industry has exploded, and the spiritual demand on the demand side has developed in the long term. Superimposed channels and offline millet stores match supply and demand, driving the industry’s high prosperity in resonance.
The box office of the film “Nezha: The Devil Boy Raises in the Sea” exceeded 5.779 billion yuan, surpassing “Changjin Lake” and topping the box office list in China’s film history. The film also boosted sales of blind box hand-made products. As the popularity of the movie increases, the “Nezha: The Devil Boy in the Sea” handmade series gradually sells out in various channels of Bubble Mart. People from Bubble Mart said: “We have urgently adjusted the production plan and actively replenish the goods.”
The success of “Nezha 2” is of greater significance to the entire China film industry than just the box office. Derivative income from Hollywood blockbusters has always been an important source of profit. The reporter sorted out and found that there are 12 cooperative consumer brands of “Nezha’s Devil Boy Causing the Sea”, 9 of which are derivative cooperation. The blind box products jointly launched with toy brands are out of stock in many places across the country, and online shipments have been scheduled. After April 20. At present, China’s secondary industry is developing rapidly. Huachuang Securities said that it continues to be optimistic about derivatives driven IP value revaluation. The supply side of the industry has exploded, and the spiritual demand on the demand side has developed in the long term. Superimposed channels and offline millet stores match supply and demand, driving the industry’s high prosperity in resonance.
According to the Cailian theme library, among the relevant listed companies:
aofei entertainmentThe “Unlimited Play Points” trendy toy brand has been created to develop products with young people as the target group and is committed to creating high-quality, cost-effective IP derivative peripherals.
Yuanlong YatuIt has signed contracts with many well-known IPs such as Universal Pictures, NBA, TEAMCHINA (China National Team), KakaoFriends, LineFriends, etc. In addition, it has also cooperated with Shanghai Film Yuan, a subsidiary of Shanghai Film Group, to develop products related to the national IP “The Troubles in Heaven”.
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