GuShiio.com ① The box office of the movie “Nezha’s Devil Boy Raises in the Sea” has been booming all the way, breaking through the 10 billion mark;
② The explosion of this phenomenal film is not accidental, but has many background factors;
③ As the distributor of the film, Enlight Media is undoubtedly one of the biggest beneficiaries of this box office feast.
Cailian News, February 13 (Editor Shen Chao)The latest data shows that the box office of the movie “Nezha: The Devil Boy Raises in the Sea” has been booming all the way, breaking through the 10 billion mark. According to Lighthouse Professional Edition, as of press time, the total box office (including pre-sales and overseas box office) of “Nezha: The Devil Boy in the Sea” surpassed “Super Mario Brothers Movie”, ranking 17th in the global box office list in film history, and entering the top three in the global animated movie box office.
The popularity of this phenomenal movie is not accidental, but has many background factors.
Judging from the story itself, Nezha’s story is a household name and has a broad audience base. “Nezha 2” is “down-to-earth” in terms of theme and plot. In terms of subject matter, the image of Nezha has appeared in many film and television works. The audience covers men, women and children, and the audience has a profound emotional foundation for it. In terms of plot, the film does not have a strong didactic flavor, such as the Sichuan dialect of Tai Yi Real Man and the funny plot of groundhog, which lowers the threshold for viewing movies and allows the audience to easily gain interest. At the same time, the film boldly subverts and innovates the characters. Li Jing is no longer a “villain” in the traditional sense, but a father full of love and tolerance; Goddess Shiji is transformed into a house girl who loves beauty, Shen Gongbao also has an unknown past, and Immortal Wuliang has turned from a kind image into the ultimate villain. This subversion of good and evil brings a new movie-watching experience to the audience.
From the perspective of market environmentAfter experiencing previous market fluctuations and the impact of the epidemic, the film market has gradually recovered, and audiences ‘demand for high-quality content has become increasingly strong. Especially the Spring Festival, the peak period of movie-watching, provides a good opportunity for the hit release of “Nezha 2”. Moreover, with the improvement of people’s living standards, the demand for cultural media products has become diversified and personalized. Audiences are eager to see more well-produced and high-quality films with rich content.”Nezha 2″ just meets this demand.
In this process, Light Media played an important role. same time,As the distributor of the film, Enlight Media is undoubtedly one of the biggest beneficiaries of this box office feast.Enlight Media saw the market potential of the film, and the sold well of the film also directly drove the share price and market value of Enlight Media’s capital market.
In terms of stock price performanceAs of the close on February 13 and in the seven trading days since the market opened on February 5 after the Spring Festival, Enlight Media’s share price has risen, with a cumulative increase of 203.7%, continuing to hit a record high.
In terms of market value performance,As of the close of trading on February 13, Enlight Media’s market value in the A-share market reached 84.899 billion yuan. Back at the close on January 27, its market value was only 27.961 billion yuan. This means that in the short seven trading days since the end of the Spring Festival holiday, the market value of Enlight Media has surged by 56.938 billion yuan like a rocket. With this astonishing increase, Enlight Media is now firmly positioned as the film and television theater company with the highest A stock market value.
The success of “Nezha 2” has also injected confidence into the entire animation film industry and made people see the hope of the rise of China’s animation industry. It is not only a commercial blockbuster, but also a reflection of China’s culture and wisdom. It is of great significance to the spread of China’s culture and the development of cultural industries.
