Driven by welcoming the new, innovating and revitalizing the new, Bright Dairy is leading a new journey and demonstrating its “leading” status

On February 17, 2025, the first press conference of the Year of the Snake was successfully held on Shanghai Radio and Television, focusing on the three key words of welcoming the new, innovation and rejuvenation. At the press conference, the guests present jointly witnessed Bright Dairy’s outstanding performance and fruitful results in cross-border welcome, channel innovation, and product renewal. The century-old dairy company once again demonstrated its leading position and innovative capabilities in the dairy industry.

Song Jiongming, Deputy Secretary and Deputy Director of the Party Committee of Shanghai Radio and Television Station and President of Shanghai Culture, Radio, Film and Television Group Co., Ltd., Fu Chen, Deputy Director of Shanghai City Health Committee, Zhu Chenhong, Deputy Secretary of the Party Committee of Guangming Food Group, Wu Qian, Member of the Party Committee of Shanghai Radio and Television Station and Vice President of Shanghai Culture, Radio, Film and Television Group Co., Ltd., Huang Liming, Secretary of the Party Committee and Chairman of Guangming Dairy, Ben Min, Deputy Secretary of the Party Committee and President of Guangming Dairy, and the flag bearer of the Paris Paralympic Games team. Gu Haiyan, the women’s individual sabre champion of the Paris Paralympics and a gold medal employee of Bright Dairy, and other leaders and industry experts, media guests, dealer representatives, and consumer representatives attended the conference.

Huang Liming, Secretary of the Party Committee and Chairman of Bright Dairy, delivered a speech on behalf of Bright Dairy, saying that welcoming the new, innovation and rejuvenation are the key key for Bright Brand to rejuvenate its steady stream of fresh vitality. Bright Dairy always starts from innovation, takes ingenuity as its spirit, and takes benefiting the people as its original intention to create higher-quality dairy products. Through cross-border welcoming, channel innovation, product renewal, etc., we will build a solid brand moat, continue to be the guardian of people’s health and the leader of industry change, and let the century-old bright shine with new vitality and new vitality in the journey of the new era.

Products are renewed, industry-leading new products are unveiled, and bright quality is vividly upgraded

As the highlight of the series of achievements in welcoming the new, innovation and rejuvenation, Bright Dairy launched three industry-leading new products at the press conference, namely Guangming Youbei 5.0 new ultra-fresh milk products, Guangming Zhenshi new high-protein pure fermented milk products and Guangming Shuoying milk series new products.

Among them, Guangming Youbei 5.0 Ultra-Fresh Milk is the first higher-protein milk product in the industry that uses a combination process of nanofiltration concentration and ceramic microfiltration membrane sterilization. It is rich in 5 grams of high-quality milk protein, which is 1.7 times that of ordinary pure milk. While retaining more high-quality nutrition, it also reduces the burden of consumers ‘excessive sodium intake. Bright and honest high-protein pure fermented milk uses a pure zero-added formula to meet consumers ‘needs for high-nutrition and high-protein yogurt, and specially adds Bright Dairy’s independent intellectual property strain: Bifidobacterium longum BD3150. This strain is effective in inhibiting pathogenic bacteria and regulating immunity, helping to improve intestinal health and enhance immunity. The Guangming Sleep Milk series is aimed at the sleep economy. Guangming Sleep Milk selects high-quality milk sources from GAP first-class ranches, uses raw milk that is better than EU standards as raw materials, and mixes a variety of ingredients that help sleep; Guangming Youjia Sleep Milk powder specially adds a new Guangming independent intellectual property patent strain: Streptococcus salivarius subsp. thermophilus BD9818 also adds traditional ingredients such as jujube seed powder and tuckahoe powder. The combination of tradition and modernity makes Guangming Youjia Shuoshi milk powder a more comfortable sleep experience.

Tiantuan, PhD in R & D from Bright Dairy Research Institute, and craftsmen from the entire industry chain shared the technological empowerment and quality guarantee behind these new products on site. Bright Dairy has always focused on dairy nutrition and health, starting from consumer needs, taking new quality productivity as the cornerstone, and using technological innovation to empower fresh products, making the Bright brand last forever.

Bright Dairy also paid attention to the needs of special groups of people and officially launched the joint research and development public welfare project of special medical food with the Shanghai City Institute of Pediatric Medicine at the press conference. In the future, formulas for special medical purposes will be launched for people with phenylketonuria, and it is committed to bringing fresh nutrition to more people with fresh products throughout the life cycle.

Talk about development, digital innovation leads the industry and expands the bright boundary of digital intelligence

The press conference also held the Bright Dairy Digital Economy Innovation and Development Forum at the same time. Ben Min, Deputy Secretary of the Party Committee and President of Bright Dairy, Chen Zhong, Vice President of the Global Ecological Development and Sales Department of Huawei Terminal Cloud, Wei Zhilin, Secretary of the Party Branch and Deputy General Manager of Shanghai Data Exchange, well-known UP owner and China Boy Wang Hanzhe and other four guests discussed issues such as corporate layout of the digital economy and creating a digital future together under the wave of digital economy.

Ben Min said that with the help of Guangming Suixin’s platform, we can better listen to the voices of consumers. By building a smarter and more efficient big data platform, real and effective consumer data can help Guangming Suixin realize the transformation from selling products to Selling services. At the same time, Bright Dairy will also give better play to value creation by giving Guangming more functions to order at your heart. Through digital economic innovation, Bright Dairy, the traditional brand, will be given new vitality in the new era.

Chen Zhong said that based on Huawei’s full-scenario strategy for terminals and the vigorous development of Hongmeng Ecology, Huawei has gained a deep foundation in the field of data science and very much hopes to cooperate in depth with companies such as Bright Dairy that have solid data assets. In the future, Bright Dairy will be invited to participate in sleep day activities hosted by Huawei to bring more health services to consumers.

Wei Zhilin said that Bright Dairy has set a good example for traditional enterprises in digital innovation work. The Shanghai Digital Exchange is very willing to serve organizations at all levels and enterprises in thousands of industries in digital innovation work. It hopes to cooperate with Bright Dairy in the future. Such cooperation methods can be replicated and promoted in batches, allowing more and more traditional enterprises to exert new vitality through digital innovation and release of digital assets.

Wang Hanzhe said that he grew up drinking Bright Milk. As a young consumer and a loyal consumer of Bright Dairy, he has witnessed Bright Dairy’s product upgrades and packaging rejuvenation, and has also experienced Bright Dairy’s digital services. Innovation and convenience in ordering milk services at will, he looks forward to Bright Dairy’s ability to bring more surprises to everyone in the wave of the digital economy in the future.

Cross-border welcome the new, actively expand diversified cooperation, and jointly stimulate consumption vitality

At the beginning of the Year of the Snake, consumers across the country have felt the welcome power of Bright Dairy. Bright Suixin has brought the country’s first warm way of delivering milk to your door if you love TA, order milk for TA. Bright Dairy fully considers consumers ‘fast-paced lifestyle and new needs for care for relatives and friends, and supports consumers to use Bright Suixin Suixin The platform personalizes bright milk for distant relatives and friends, making love and care become health and nutrition regularly delivered to your door, and the concern and concern between relatives and friends becomes more concrete.

As the first dairy company in China to launch door-to-door milk delivery services, Bright Dairy’s Bright Suixin has continuously improved its service energy efficiency in recent years, creating a convenient, efficient and personalized milk ordering experience for consumers. Previously, Guangming Suixin had carried out a public welfare activity with the theme of Guangming Walk in the Community of Benefiting the People’s Heart and Love, distributing more than 5 million pieces of Guangming high-quality fresh milk to community residents free of charge. A total of more than 70,000 activities were implemented, covering a total of 1721 communities in the city., it has achieved good social influence and formed a new pattern of win-win interaction between enterprises and community residents. In order to better spread the Guangming brand and Guangming culture, Guangming Dairy joined hands with Lianjia at the press conference to officially launch the Guangming on the Chain, Love Man Community Charity Project, continue to deeply cultivate the community, and carefully polish the Guangming brand image.

For office workers, a glass of Bright Joy Susan latte at the beginning of the Year of the Snake makes them feel a different way to welcome the new. This is a new attempt by Bright Dairy to continuously break the channel pattern and actively cooperate across borders in different fields. By joining forces with MANNER Coffee, it has launched new co-branded products and launched themed stores in more than 1200 stores in 20 cities across the country in a limited time. This cross-border new product with a unique bright taste is a new attempt by Bright Dairy to actively embrace young people, realize the joint development of state-owned enterprises and private enterprises, and expand and strengthen the consumer market. It has also opened the door for Bright Dairy to practice new development and deliver new energy through welcoming the new. A new journey of positive energy. At the press conference, Gu Haiyan, a gold medal employee of Guangming Dairy, and members of the Shanghai Guangming Youbei Women’s Volleyball Team, as Guangming Fresh Sky Team, especially praised the joint new product and brought a positive and fresh power to the scene.

Cross-border culture, cross-border services and cross-border products together constitute a new territory for Cross-border cooperation in Bright Dairy. At this press conference, the strategic cooperation between Bright Dairy and Shanghai Radio and Television Station was upgraded again, and jointly launched the renewal and launch of the strategic cooperation between Bright Dairy and SMG for a bright future. It will continue to convey the feelings of Eastern family and country through multiple channels and forms. brand image.

In the new year, Bright Dairy, a century-old dairy company, is in line with the times with a new attitude. Looking to the future, Bright Dairy will continue to innovate and develop in multiple fields such as products, channels, culture, and cross-border, continuously improve its core competitiveness, lead the future with innovation, open up a new blueprint for dairy development, and lead the industry on a new journey.