GuShiio.com ① Panasonic TV is declining day by day. Its TV business once led the world, but now its share has evaporated and it is heading for losses.
② China brands such as Hisense, Huawei, BYD, Lenovo, etc. have risen and achieved remarkable results in the global market.
③ New forces in China such as “Nezha 2”, DeepSeek, Yushu Technology, etc. have demonstrated innovative strength in the fields of animation, AI and robotics.
Cailian News, February 23 (Editor Zhou Ying)When Panasonic TV is in the sunset,”Nezha 2″, DeepSeek and Yushu Technology are starting a prairie fire, igniting the spark of innovation in China in the fields of animation, AI and robotics. As the trains of the times are speeding, whoever grasps hard-core technology means who has the “ticket” to move on.
In fact, judging from the general trend, this is not only the rebirth and transformation of a new round of “self-revolution”, but also the inevitable result brought about by the rise of China brands. This silent attack and defense is interpreting a transformation from technological hegemony to a century-old change in industrial chain reconstruction.
丨 Panasonic’s “Ideas for Life” has become a historical inventory of those advertising words engraved into DNA
After the Spring Festival, news of Panasonic’s withdrawal from the TV business hit the Internet. However, on February 6, Panasonic Holdings issued a statement saying that it was discussing “problematic” businesses such as televisions, including related matters such as sale or withdrawal. No decision was made.
Although Panasonic denied withdrawing from the TV business, its declining market competitiveness has brought Panasonic TV, which once seemed indestructible, down from its altar. The market has paid close attention to “rumors” and is even more sad about Panasonic TV’s decline.
In 1952, Matsushita Electric (now Matsushita Holdings) launched the first home TV, which has since begun a history of TV manufacturing for more than 70 years. As a representative of the golden age of Japan’s manufacturing industry, Panasonic TV was once known for its technological leadership and stable quality. In 2007, its TV business sales once exceeded 1 trillion yen (approximately RMB 48 billion), with a global market share exceeding 10%.
At the Sakai factory in Osaka in 2006, Panasonic engineers firmly believed that plasma was “the ultimate form of human display technology.” However, they did not know that in the era of flat-panel TVs, LCD TVs had gradually become the mainstream of the market. At that time, the BOE 6th generation line in Hefei, China had quietly been running. When Hisense launched the advertisement of “China First, World Second” in the 2018 World Cup, Panasonic TV’s global share was constantly being eroded. However, relying on industrial chain advantages and cost advantages, China brands have continued to grow in market share in recent years.
(Data source: AVC Revo Uni)
According to TRENDFORCE, after 2010, Panasonic TV went on a downward spiral of losses and gradually withdrew from the first camp. In 2013, Panasonic announced that the slogan “ideas for life” formulated in 2003 would be used until March of that year, and only the brand logo “Panasonic” would be used after that.
In 2025, the Panasonic sign on Tokyo’s Akihabara Electric Street will be covered by Hisense 8K laser TV advertisements, and the blue LOGO that once symbolized “Seiko Japan” has completely become a thing of the past.
In addition to Panasonic’s “ideas for life”, there are many advertising words that follow the brand that have been submerged in the torrent of history.
In 1975, in the Kodak laboratory, engineer Steven Cezanne pressed the shutter with trembling-mankind’s first digital camera was born. When Kodak went bankrupt in 2012, its digital imaging patent portfolio was sold to Apple and Google Alliance for US$525 million. The phrase “Kodak Moment” was finally fixed in the sound of auction mallet in the New York Bankruptcy Court. The Kodak Museum’s commentary became dark humor: “We invented the future, but chose to live in the past.”
In 2004, Motorola’s classic V3 “Blade” mobile phone became popular all over the world. The slogan “Hello MOTO” was popular all over the country at that time. However, when the wave of smartphones hit, Motorola missed the opportunity by adhering to the traditional feature machine design. Although it launched its first Android phone in 2009, it has been unable to recover the loss of market share. Today, Motorola’s advertising words and the once-brilliant flip phone can only become exhibits in the mobile phone museum, witnessing the cruelty of technological iteration.
Since the 1990s, Nokia has firmly occupied the world’s number one mobile phone position for 15 years. At the 2013 Microsoft acquisition ceremony, its advertising slogan was changed to “Connecting to Microsoft.” Recently, HMD Global, the manufacturer and brand operator of Nokia’s mobile phones, announced that it will suspend production of all Nokia branded smartphones. This decision marks the end of the Nokia smartphone era.
丨 Manufacturing in China has gone global, a century-old change from the change of technological hegemony to the restructuring of the industrial chain
When foreign brands are gradually declining, on the other hand, China companies have begun to overtake in corners, and some slogans have hidden their edge. This silent attack and defense is actually a century-old change from the change of technological hegemony to the restructuring of the industrial chain.
Hisense: China ranks first, second in the world
Panasonic TV has retired, but Hisense, a China brand that also makes TVs, is getting bigger and stronger step by step. After acquiring Toshiba TV in 2018, Hisense implemented a “dual-brand strategy” in Japan: using Toshiba to capture the high-end market and using its own brand to harvest the mid-to-low-end. Recently, industry data agency BCN released the 2024 Japan color TV market report. The results show that Hisense Group leads the Japanese market with a market share of 41.1%, of which REGZA, a sub-brand acquired by Hisense from Toshiba, accounts for 25.4%, while Hisense brand ranks third with a market share of 15.7%. In addition, TCL Technology Group followed closely with a share of 9.7%, surpassing well-known Japanese brands Sony and Panasonic in market performance. Behind such data, it reflects the “trend” of Hisense TV being further favored in the Japanese market.
(Note: The data comes from the BCN Comprehensive Research Institute, data deadline: December 31, 2024, and the full year of 2013 is in parentheses.)
This is due to the strong competitiveness of China brands in terms of price. Panasonic’s 55-inch LCD TV sells for about 200,000 yen (approximately RMB 9320), while Hisense’s similar products sell for less than 100,000 yen (approximately RMB 4660). Such a price gap, how can consumers not be “tempted”? In addition, Hisense has remained competitive in terms of product quality, thus successfully winning the hearts of Japanese consumers.
At the 2022 World Cup in Qatar, the slogan “China First, World Second” left a deep impression on Hisense on sports audiences around the world.
Huawei: Everything in life is one
On the 47th day after Google cut off GMS services, Huawei unveiled the Hongmeng system. This system, called “Android imitator” by Western media, is now installed on 450 million devices. Its advertising slogan,”All things in life, all things are one”, is becoming the bible of the IoT era.
In 2024, Huawei will rank first among the top 500 brands in China with a brand value of 712.602 billion yuan, and its smartphone business will be even more unique. For the whole of 2024, Huawei will rank first in the China mobile phone market with a sales share of 18.3%. In the fourth quarter of 2024, Huawei ranked first in the mobile phone market in China with a market share of 18.1%.
BYD: Build Your Dreams
When Toyota was obsessed with hydrogen energy, BYD bet on lithium iron phosphate batteries and used “blade batteries” to solve the paradox of safety and density. For the whole year of 2024, BYD’s global sales surged 41.26% year-on-year to 4.27 million units, breaking through the 4 million mark for the first time and ranking first in sales in the China market for the first time. In the fourth quarter of 2024, BYD surpassed Tesla with revenue of 201.1 billion yuan and sales of 506,800 pure electric vehicles, becoming the first in the world’s three new energy vehicle sales, revenue, and pure electric vehicle sales. It also launched the Super Bowl with the “Build Your Dreams” advertisement to replicate Huawei’s marketing myth of “Jazz Life” in the North American market.
Association: What will happen to the world if humans lose association?
As a pioneer in China’s IT industry, Lenovo Group is one of the first China companies to establish an international vision and successfully realize it. Today, Lenovo Group has 18 R & D bases and more than 30 manufacturing plants around the world. Its business covers 180 markets around the world, and more than 75% of its revenue comes from overseas.
In 2005, Lenovo embarked on a journey of globalization after acquiring IBM’s personal computer business. In 2018, Lenovo implemented a “dual-brand strategy” in the Indian market: using the ThinkPad brand to occupy the high-end business market, and using its own brand Lenovo to harvest the mid-to-low-end consumer market. In fiscal year 2018, Lenovo regained first place in the global personal computer market with a record market share. This achievement marks Lenovo’s strong competitiveness and market recognition in the personal computer field.
According to Canalys latest market share data, Lenovo’s global market share in the fourth quarter of 2024 was 25%, ranking first in the world and setting a three-year high. In addition, Ipsos recently released the “2024 China Brand Global Trust Index Ranking”. Through a survey of 16000 consumers from 20 overseas markets, Lenovo Group ranked first and became a trustworthy China brand in the world. There was once the saying,”Human beings have no association, what will the world be like?”, which made people remember such a China domestic technology brand Lenovo.
Haier: Sincerity forever
In 2016, Haier accelerated its global layout after acquiring General Electric’s home appliance business. In 2018, Haier implemented a “dual-brand strategy” in the Australia market: using the GE Appliances brand to capture the high-end market, and using its own brand Haier to harvest the mid-to-low-end market. In 2024, Haier’s home appliance market share in Australia will reach 42.5%, surpassing international brands such as Siemens and Panasonic. In 2024, Haier’s global revenue will reach 401.6 billion yuan, a year-on-year increase of 8%, and total profit will reach 30.2 billion yuan, a year-on-year increase of 13%, setting a record high. The phrase “sincerity forever” has written different emotions and responsibilities in different eras.
丨 Trio of the New Forces of the National Trend: How China Intelligent Manufacturing can use its hard-core strength to subvert global industrial rules
In addition to the rise of these old domestic brands, 2025 has just begun, and new domestic forces have also launched.”Nezha 2″ has swept the blood of the global box office, DeepSeek has used extremely low computing power to tear the iron curtain of AI monopoly, and the consumption tsunami set off by Yushu Technology’s 99,000 yuan robot-is weaving into a new value network.
[Light of Guoman]”Nezha 2″: The Industrial Revolution of Oriental Aesthetics
While the global animation industry is still marvel at the 5 billion miracles created by “Nezha: The Devil Boy”,”Nezha 2″ topped the list in the history of global animation and film with more than 13 billion yuan at the box office, accounting for only 80% of special effects lenses and only 500 million yuan. The production cost has written the industry myth of China’s cost performance ratio."" This phenomenal work carrying oriental aesthetics not only breaks Hollywood’s monopoly on animation industry aesthetics, but also uses the joint efforts of more than 130 local teams to prove the deep integration of China’s creativity and technology.
Faced with the arrogance of the international team, director Jiao Zi led the team to complete a technical breakthrough battle that shocked the industry-all 1948 special effects shots were independently developed by domestic studios, and the cost of a single shot was reduced to 1/5 of similar Hollywood works through process optimization. As director Jiao Zi said: “The international team once treated us with arrogance, but in the end we proved the hard power of China animation with our works.”
[New AI Force in China] DeepSeek: The Counterattack Code under Computing Power Blockade
When the United States tried to lock the throat of China’s AI with a chip ban, DeepSeek, who is well versed in the way of algorithms is computing power, gave a stunning answer. This China model, known by Silicon Valley as the king of cost performance in the AI industry, has achieved multi-dimensional transcendence of ChatGPT-4o with only US$5.58 million in training costs, increasing the efficiency per unit of computing power by 18 times. Just as the founder of Scale AI lamented: The China team is using an algorithm revolution to reconstruct the AI development paradigm. quot;
What shocked the industry even more was that DeepSeek’s open source strategy broke down the technical barriers built by traditional AI giants. Its independently developed model compression technology allows ordinary graphics cards to run large-scale models with hundreds of billions of parameters. This inclusive concept is setting off a wave of AI democratization on a global scale.
[Robot Revolution] Yushu Technology: Redefining the China Equation for Intelligent Hardware
Ten years after Boston Power’s high-tech videos were swiped around the world, Yushu Technology from Hangzhou rewritten the rules of the game with a 10,000-yuan robot dog. This price butcher, which accounts for 69.75% of the world’s market share, opened the door to the consumer market with a 9997 yuan Go2 robot dog, and also used a 99,000 yuan Unitree G1 humanoid robot to directly pull the industry average price from 500,000 to the civilian era. Founder Wang Xingxing’s extreme streamlining philosophy has created a miracle in the manufacturing industry: through independent research and development of joint motors, reconstruction of mechanical structures, and pioneering electric drive solutions, Yushu reduced the number of parts to 1/3 of competing products. Its fully autonomous production line and vertical integration capabilities have accelerated the vision of China’s robots entering thousands of households into reality.
From the visual revolution of “Nezha 2” to DeepSeek’s algorithmic breakthrough, from Yushu Technology’s hardware innovation to the rise of more invisible champions, China companies are using unique innovation equations to reshape the global industrial landscape and outline a clear path for China’s intelligent manufacturing. -in addition to the Western-led technology system, open up a new continent with high quality and efficiency. While the world is still debating whether Manufacturing in China can transform China’s intelligent manufacturing, these domestically produced lights have used hard-core report cards to prove that the innovation era belonging to China companies is arriving as a prairie fire.
丨 Conclusion: Tearing the old territory of the industry, China’s intelligent manufacturing industry is heading for the future
When the crown made in Japan fell from the altar, China companies showed their talents in the field of scientific and technological innovation with a tenacious spirit of hard work. Industrial inscriptions in the new era have been engraved: “Kodak Moment” and “Hello Moto” have become history, while “Hisense, China ‘s No. 1” and BYD’s “Build Your Dreams” have become new stars of the times.
The spirit of tenacious struggle is igniting the tree of science and technology in China. However, we should also realize that this change is far from the end. In the precision hall of semiconductor lithography machines, ASML still holds the scepter of the nano world; in the algorithmic deep water area of autonomous driving, Tesla’s FSD system still adheres to the technical moat; in the underlying ecosystem of industrial software, Dassault and Siemens The digital twin empire remains solid. In the struggle of the sea of science and technology, we still have many unknown areas to explore and break through.
The train of the times keeps moving forward, China’s intelligent manufacturing is accelerating towards the future, and one seemingly unbreakable fortress of science and technology is waiting for us to overcome.
