Bank of Communications credit card “The Most Popular Friday” has been upgraded to make a better life within reach

“Vigorously boost consumption and improve investment efficiency, and comprehensively expand domestic demand is placed at the top of the key tasks in 2025. Consumption is becoming a strategic support point for China’s economic development. As the vanguard of the banking industry’s consumption field, credit cards are a key force in expanding domestic demand and promoting development.

As a strong practitioner of financial benefits, financial benefits, and financial convenience, Bank of Communications credit cards have recently been comprehensively upgraded and revitalized its classic marketing brand, The Most Popular Friday, displaying a new brand image and preferential activities, bringing more benefits to consumers. With more benefits and conveniences, through the launch of a new direct access model and a newly created transportation consumption scenario, it will further help cardholders enjoy a better life and explore new paths for their own development.

The gameplay has been upgraded again to benefit the people and help consumption in all aspects

With the rise of Generation Z, homogeneous marketing strategies have been difficult to touch the heartstrings of contemporary consumers, and the credit card consumption field has ushered in another change. So how to meet the rapidly escalating consumer demand?

In order to further expand the consumption scenarios and enrich the consumer experience, Bank of Communications credit cards will once again upgrade the Most Popular Friday event in 2025. This event not only continues the traditional discounts in the past, but also introduces more novel and practical ways to continue to serve consumers. Create a comprehensive and multi-level consumption ecosystem to help every cardholder start a better life.

Open the Bank of Communications Credit Card Paying Bar APP and search for the hottest Fridays. Enter the special area to grab 50% off red envelopes for consumption in life scenarios such as takeout, subway, taxi travel, refueling and charging, or purchase up to 50% off gourmet shopping vouchers, so that customers participating in the event can truly feel the good and economical consumption experience.

Overall, this upgrade has two major highlights.

In terms of consumption scenarios, the Most Popular Friday event covers high-frequency consumption areas in daily life such as catering, takeout, and fresh food. Not only that, the event also innovatively integrates subway travel scenarios based on the original three core scenarios of food shopping, car refueling, and takeout to home, and combines it with travel methods such as cycling, taxiing, and charging to create a new A comprehensive consumption scenario for transportation travel.

The biggest highlight of this upgrade is the establishment of a direct field. Starting from March 1, 2025, every Friday from 9:00 to 24:00 on the same day, customers with direct field qualifications can participate in the lucky draw and win the most popular scene preferential rights or A universal credit card reward of 10 yuan for over 20 yuan, and 100% will win the prize.

However, different from previous rush buying models, the direct market does not require customers to rush within a specific time. Instead, it directly grants qualifications based on the consumption situation of the previous month, providing a more convenient and efficient welfare channel for cardholders who spend a certain amount. Specifically, if the cumulative consumption amount of designated card customers in the previous month reaches 5000 yuan (inclusive), they can be eligible for one direct pass; if the cumulative consumption amount of the previous month reaches 8000 yuan (inclusive), they can be eligible for one direct pass.

Direct access brings a series of discounts. Cardholders with direct access qualifications can draw preferential benefits for the most popular scenes or receive a 10-yuan universal credit card reward of over 20 yuan, with 100% prizes. Available scenario benefits include a red envelope for refueling coupons minus 25 yuan for over 40 yuan, a red envelope for food shopping minus 25 yuan for over 40 yuan and a red envelope for food shopping minus 50 yuan for over 80 yuan, and a red envelope for food shopping worth 25 yuan (including two red envelopes minus 10 yuan for over 16 yuan and minus 15 yuan for over 24 yuan), a 20-yuan takeout home combination red envelope (including 4 red envelopes minus 5 yuan for over 10 yuan), a 20-yuan transportation credit card fee and an Alipay subway red envelope worth 20 yuan.

The original shopping mall is also continuing to work hard, providing cardholders with a wealth of scene discounts. During the event, the rush shop opens at 10:00 and 11:00 every Friday. You don’t need to consume up to standard, just participate directly. In addition, customers at the rush store can also enjoy exclusive 50% off on purchasing food shopping vouchers (up to 50 yuan per single sheet) and 25 yuan on purchasing 50 yuan refueling vouchers.

The two models meet the needs of different customer groups. At the same time, the activities cover multiple life scenarios such as takeout to home, transportation, food shopping and car refueling, meeting customers ‘consumption needs in different life scenarios. Allowing customers to experience more favorable and convenient services, truly realizing that one card is in hand and all discounts are available.

Adhere to the original intention for fifteen years and create a better life together

President Xi mentioned in his New Year’s message that family affairs, state affairs and world affairs, and letting the people live a happy life is the top priority. This not only reflects the consistent original intention and mission of the Communist Party of China, but also reflects the important direction of current social and economic development to improve people’s quality of life by promoting consumption and stabilizing growth.

In fact, as early as 2010, Bank of Communications credit cards observed that Friday has become the most anticipated day of the week for office workers. Bank of Communications Credit Card takes Friday off-duty gatherings as the idea, linking companies and merchants in multiple fields to launch the most popular Friday marketing brand in the industry for the first time, giving discounts to consumers every Friday and creating a better life with consumers.

Over the past 15 years, Most Red Friday has adhered to the original intention of inclusive finance, continuously upgraded its publicity channels and preferential efforts, and accumulated a good market reputation through diversified financial services and won the favor of consumers. Most Red Friday has gradually become One of the classic marketing IPs of Bank of Communications credit card, which has won unanimous recognition from consumers.

For customers, the hottest Friday has gradually become a fixed consumption habit on Fridays. It is also a sense of life ritual that plays an important role in weekend consumption. With the Bank of Communications credit card, the continuous expansion of the financial service ecosystem and the establishment of in-depth interactions with consumers in consumption scenarios are also pushing the brand’s journey to a further step forward.

Looking back at the New Year’s message, President Xi’s words are still heart-warming. Every household hopes that their children can have good education, the elderly can have good elderly care services, and young people can have more development opportunities. These simple wishes are the yearning for a better life. rdquo;

Actively give full play to the demonstration effect of large state-owned banks and continue to stimulate market vitality

Inclusive finance is an important goal for the banking industry to serve the real economy and promote high-quality social development. Currently, the credit card industry is moving towards the era of refined operations at an unprecedented speed, vigorously promoting the increasingly inclusive development of consumer finance.

In August 2024, the “Opinions on Promoting High-Quality Development of Service Consumption” issued by the State Council proposed to guide financial institutions to optimize credit products, provide differentiated services, and increase credit support in key areas of service consumption.

In the process of practice, Bank of Communications credit cards actively responded to national policy deployment requirements, continued to extend the radius of financial services, and increased the intensity of inclusive finance, which greatly improved the breadth of consumption scenarios and consumers ‘sense of payment access, and promoted consumption. The overall quality and efficiency of the year contribute.

In the process of consumption upgrading, precise marketing for segmented groups, customized services for high-end groups, consumer applications of scenario finance, and cross-border integrated one-stop services have become the main focus of financial institutions to lead lifestyles and create a better life. point.

In addition to the popular Most Popular Friday event, Bank of Communications Credit Card also launched activities such as the New Year Annual Award, 618 Draw Gifts, Weekly Draw Gifts, Summer Gifts, etc., proactively connect with government departments, understand policy requirements in a timely manner, and obtain government data docking, consumption vouchers and other cooperation support. In conjunction with large-scale exhibitions such as the Shanghai May 5th Shopping Festival, Shanghai Tourism Festival, and Hainan Consumer Expo, a number of special activities have been carried out, fully stimulating the vitality of the consumer market.

In particular, the May 5th Shopping Festival held in Shanghai has become an important window to showcase the charm and commercial vitality of the city. Bank of Communications Credit Card has actively participated in it for five consecutive years, launching special activities with the theme of “Buy Hi on May 5 and Hand Over Wonderful”. It encourages citizens and tourists to spend by providing practical discounts, effectively promoting the prosperity and development of the local market. In addition, the New Year consumption blessing bag collection activities carried out during the Spring Festival not only provide rich rights and interests to existing customers, but also attract new customers, further expanding the brand’s influence and social benefits.

In recent years, my country has continuously accelerated the construction of a high-level opening up strategy, which has boosted the further recovery of outbound tourism demand. Bank of Communications Credit Card has also deployed its inclusive strategy overseas, launching a series of overseas consumption activities based on the characteristics of outbound travel, study abroad, and overseas shopping.

For overseas family customers, in order to allow international students to enjoy a better overseas study experience and create more opportunities for young people, Bank of Communications credit cards have accurately insight into the needs of overseas families and launched customized products and services. For example, through measures such as redemption of air miles through consumption, provision of overseas insurance benefits, and exemption of overseas cash withdrawal fees, the practical problems faced by international students and their parents in living abroad have been effectively solved.

Digital empowerment improves quality and efficiency, and strives to write a big article on inclusive finance

Bank of Communications credit cards are not only a powerful partner for consumers in pursuing a better life, but also a practitioner of the concept of inclusive finance. They allow the warmth of financial services to reach every corner of society, focusing on the core of daily life such as food, transportation, travel, and shopping. In the field, through a series of unprecedented preferential activities, it not only provides customers with tangible economic benefits, but also reflects the spiritual core of inclusive finance in subtle aspects.

With the development of financial technology and the continuous enrichment of living scenes, new consumer demands continue to emerge, and bank credit card consumer products are also constantly improving. Bank of Communications credit cards rely on financial technology to continuously enhance their service capabilities, extending financial services to every life scene, and continuing to provide cardholders with better services and high-quality life.

By continuously enriching and deepening the connotation of financial services, Bank of Communications credit cards aim to create a more personalized and intelligent consumer experience for customers, further enhancing customers ‘sense of gain, happiness and security in financial consumption. More accurately, Bank of Communications credit cards are no longer just a payment tool, but also a bridge connecting consumption and financial services, greatly facilitating people’s daily lives.

Looking to the future, 2025 is an important year to expand domestic demand and promote consumption. In the new stage of economic development, Bank of Communications credit cards cater to and serve the new needs of the current consumer market, and use practical actions to practice the political and people-oriented nature of financial work. With the renewal and upgrade of the hottest Friday, Bank of Communications credit cards will more actively play the leading role of state-owned banks, continue to launch more scene consumption activities, embrace more beautiful lives with consumers, and contribute to the development of inclusive finance.