GuShiio.com ① Shanghai Securities achieved a net profit attributable to its parent company of 955 million yuan last year, a year-on-year increase of 170.54%;
② The performance growth for two consecutive years is inseparable from the practice of “building a wealth management brokerage with professional characteristics”;
③ The three major characteristics of “portfolio investment, AI+, and industry-finance collaboration” are the characteristics of wealth management transformation.
Cailian News, February 22 (Reporter Gao Yanyun)The curtain on performance disclosure in 2024 kicks off-excellent overall performance is the definition of the industry as a whole. As a member of Shanghai’s state-owned assets system, Shanghai Securities is also an example.
Shanghai Securities disclosed its performance data for 2024 in its 2025 short-term issuance arrangements explanation. The company achieved revenue of 5.26 billion yuan, a year-on-year increase of 53.89%, and achieved net profit attributable to the parent company of 955 million yuan, a year-on-year increase of 170.54%.
High growth including brokerage, proprietary, asset management, etc. is the basis for performance growth:
The total number of qualified customers of the company increased by 11.23% from the end of the previous year, and customer custody assets increased to 350.1 billion yuan, an increase of 29.14% from the end of the previous year;
The average daily holding of external financial products was 9.261 billion yuan, an increase of 11.27% over the previous year. Among them, the average daily holding of public offering products increased by 16.12%, and the average daily holding of income certificates increased by 94.47%;
The return on equity investment was 9.4%, which was better than market performance. The company’s equity self-operating business focused on the exploration and practice of multi-asset allocation and diversification strategies;
The total asset management scale is 37.195 billion yuan, an increase of 3.845 billion yuan or 11.63% from the end of 2023. This is related to the excellent performance of major products.
The reporter learned that Shanghai Securities’s performance growth for two consecutive years is inseparable from the practice anchored under the strategic vision of “building a wealth management brokerage with professional characteristics.” The three major characteristics of “portfolio investment, AI+, and industry-finance collaboration” are the characteristics of wealth management transformation.
On March 15 last year, the China Securities Regulatory Commission issued the “Opinions on Strengthening the Supervision of Securities Companies and Public Funds and Accelerating the Construction of First-class Investment Banks and Investment Institutions (Trial)”, which not only clarified the roadmap for accelerating the construction of first-class investment banks and investment institutions, but also will become a guiding document for strengthening the supervision of securities fund institutions and promoting high-quality development of the industry in the future. This programmatic document encourages leading institutions to adopt mergers and acquisitions, Organizational innovation and other methods to make them better and stronger, and also encourage small and medium-sized institutions to develop differently and operate with characteristics, and combine shareholder characteristics and regional advantages to do fine and meticulous. There is a set tone of supervision that encourages differentiated development and characteristic operations of small and medium-sized institutions, which also allows more small and medium-sized securities firms to have more optimized development space.
Multiple business data grows simultaneously
It is noteworthy that in 2023 and 2024, Shanghai Securities maintained performance growth for two consecutive years. The company’s revenue growth rate and net profit growth rate in 2023 reached 19.47% and 18.86% respectively. The ability to maintain significant growth in performance should be backed by strong support from all types of businesses.
Analyze the disaggregated data of each business line.
In terms of the number of customers, in 2024, Shanghai Securities will add 185,800 new qualified customers throughout the year, which is basically the same as the 189,600 in 2023. The total number of qualified customers will be 1.7016 million, an increase of 11.23% from the end of the previous year; customer custody assets were 350.1 billion yuan, an increase of 29.14% from the end of the previous year.
The average daily possession of external financial products reached 9.261 billion yuan, an increase of 11.27% over the previous year, of which the average daily possession of public offering products reached 5.403 billion yuan, an increase of 16.12% over the previous year; the average daily possession of private equity products reached 1.428 billion yuan; the average daily possession of asset management products was 2.043 billion yuan, an increase of 22.78% over the previous year; the average daily possession of income certificates was 387 million yuan, an increase of 94.47% over the previous year. In 2024, the income from securities investment consulting business will be 1.5837 million yuan, a year-on-year increase of 100.08%.
In terms of equity investment, as of the end of 2024, Shanghai Securities Equity Investment Headquarters has invested approximately 4.985 billion yuan, achieving a yield of 9.4%.
In terms of asset management business, as of the end of 2024, Shanghai Securities has established 27 new products throughout the year, with a total asset management scale of 37.195 billion yuan, an increase of 3.845 billion yuan from the end of 2023.
Financing and securities lending achieved business income of 452 million yuan, and the company’s stock pledge business scale was 581 million yuan.
The investment banking business will achieve operating income of 42.3218 million yuan in 2024, and total bond underwriting will be 16.122 billion yuan. The company also actively participates in the one-party government bond underwriting business. Throughout the year, it underwrites a total of 63 local bonds, with an underwriting scale of 4.34 billion yuan, a year-on-year increase of 124%.
How to play the characteristic card of wealth management brokerages?
The reporter conducted an interview with Shanghai Securities on this.
From the perspective of investment research, the person in charge of Shanghai Securities related businesses said that investment research has empowered and synergistic effects on various businesses, improved the asset allocation capabilities of major categories of proprietary investment, and improved wealth management and asset management businesses to create wealth management The combined investment characteristics of business and asset management business.
In terms of wealth management business, the company strives to create a characteristic brand of “Shangzhen Rubik’s Cube” asset allocation, and through two-way empowerment through research and allocation, it creates characteristic strategies and characteristic brands based on the buyer’s perspective.
In terms of asset management business, the company has strengthened investment research and trading capabilities, continuously improved its asset allocation capabilities and portfolio investment capabilities for major categories, and accelerated the enrichment of the FOF product system.
“AI+” is a must-answer question for every securities trader. The above-mentioned business person in charge said: First, the company has built a business empowerment center to use digital technology to achieve intelligent customer service, professional investment and research, digital and intelligent business operations, integrated business financial integration, full-link compliance risk control, and Generation collaborative office; The second is to build a financial technology base and realize the transformation from +AI to AI+ driven financial technology innovation from “liberating limbs” to “liberating the brain” with cutting-edge technologies such as “big model, deep learning, machine learning, knowledge mapping, blockchain, big data, virtual digital people, VR/AR, NLP, OCR, RPA”; The third is to build a data center. By building a big data center, we can integrate customer data, product data, transaction data, behavioral data, information data, research data, market data, and group data.
As a securities trader under Bailian Group, Shanghai Securities has developed a closed-loop ecosystem of commercial data → financial products → industrial services → rural revitalization through business collaboration such as wealth management business, asset management business, and futures business. Ecosystem.
Shanghai Securities is indeed paying attention to coordination in this regard by providing good service to Bailian’s employees and customers. In terms of wealth management business collaboration, Shanghai Securities holds marketing activities for internal employees and external customers at Bailian Group headquarters and various secondary enterprises; and strengthens online interoperability with “Bailian Members”, iBailian APP, OK Payment APP and other platforms to achieve “data sharing” and “data co-governance” between finance and commerce.
In terms of asset management business collaboration, it is reflected in the customization of investment single asset management products and collective asset management products for Bailian Group and its subsidiaries; helping Bailian Group revitalize assets and promote various financing ABS projects, such as CMBS, similar REITs, and public offering REITs and other professional services.
In terms of futures business coordination, Shanghai Securities and Futures subsidiary-Haizheng Futures, aims to develop strategies, futures trading and other means to cooperate with Bailian Group’s retail and supply chain systems to create a supply and marketing industry chain with futures characteristics. Relying on the quality products of the delivery warehouse and futures price locking advantages, achieving a win-win situation among financial enterprises, retail enterprises and rural revitalization.
Endogenous growth and extended mergers and acquisitions are both key words in the current securities industry. Improving its own performance is the “internal strength” of each brokerage entity. Shanghai Securities has experienced two consecutive years of growth, especially the high growth in 2024, combined with the above layout. Looking at it, there are secrets but no secrets.
