Helping traditional culture glow with new charm, BOC Shanghai City Branch promotes high-quality development of cultural and creative industries

“With their unique visual style and cultural connotation, national trend products are sought after by young consumers, and traditional Chinese culture is being revitalized in innovative forms. As one of the cities with a strong cultural and creative atmosphere in China, Shanghai has attracted a number of high-quality national trend brands to gather and develop.

Shanghai Zhenyouqu Cultural and Creative Co., Ltd. is a start-up company focusing on the card market. It has created the national trend brand ShiningSoul. Through the exquisite card design to showcase the charm of traditional Chinese culture, the product has been very popular in the market since its launch. As business continues to expand, companies are in urgent need of financial support. After learning about the needs of the enterprise, Bank of China Shanghai City Branch quickly connected with the door and customized the financial service plan based on the actual situation of the enterprise. With years of experience in serving cultural and creative enterprises, BOC Shanghai City Branch not only evaluates financial data and collateral, but also evaluates multiple soft power dimensions such as industry prospects, corporate planning capabilities and team design level, and provides enterprises in a short period of time. Approved a loan of 7 million yuan, and at the same time provides comprehensive financial services such as salary payment to support the growth of start-up cultural and creative enterprises with practical measures.

In recent years, BOC Shanghai City Branch has relied on regional characteristics to continue to make efforts in improving product systems and optimizing financial services to provide strong support for the development of the industry, including: launching inclusive financial products such as Huiruan Cultural Tourism Loan and New Quality Loan, Injecting fresh water into cultural and creative enterprises; Under the guidance of the Municipal Culture and Tourism Bureau, the United Nations Foreign Cultural and Trade Base (Shanghai) held a cultural and tourism industry trade and investment matchmaking meeting during the 7th CIIE to help cultural and creative enterprises introduce and go out; Actively participated in the selection of Shanghai City Cultural and Creative Characteristic Sub-branches, and many branches under its jurisdiction were awarded the title of Cultural and Creative Characteristic Sub-branches, further improving the level of professionalism of financial services.

In the future, BOC Shanghai City Branch will continue to pay attention to the development trend of the cultural and creative industry, continuously accelerate the innovation of financial products, continue to help expand the cultural consumption space, and contribute financial strength to promoting the high-quality development of the cultural and creative industry.