“The Legend of the Condor Heroes” has double box office reputation, and the Spring Festival slot of fan movies is invalid

Blue Whale News February 9 (Reporter Zhao Kai)Although “The Legend of the Condor Heroes: The Great Chivalry”(hereinafter referred to as “The Condor Shooting”) has currently topped the mainland film history martial arts box office list, among all Spring Festival films, the film currently has only grossed more than 600 million yuan in box office, lagging behind “Bear Infested Restores the Future”, which is only the second-to-last new Spring Festival film.

The “Bear Infested” series has always been regarded as the Spring Festival goalkeeper, which means that if the Spring Festival movie fails to surpass “Bear Infested” in box office, there is a high probability that it will admit that it failed, at least in terms of commercial returns.

“Why did the combination of top-notch actors + classic IP+ well-known directors fail during the Spring Festival?

“The Legend of the Condor Heroes” is involved in a battle between powder and black people

The topic surrounding “Shooting the Condor” is always inseparable from fans.

From the lead in the pre-sales stage, to fans competing for screenings in theaters, to rumors such as various vacant space maps posted by netizens during the Spring Festival and fan loans to support the box office, fan-related topics have almost created most of the film’s public opinion.

Recently, Xiao Zhan Audio and Video issued a clarification statement to refute the rumors, saying that recent loans to support box office fans, theaters, and other spelling statements were false.

But in fact, the Blue Whale reporter learned from audiences in many different cities that when “Shooting the Condor” was released, there were indeed cases where seats in non-core areas had been sold out, but no one was watching the movie on the scene.

The Cat’s Eye Professional Edition shows that the total pre-sale box office of “Shooting the Condor” is 350 million yuan, while the current forecast box office given by the platform is only 647 million yuan. This means that pre-sales account for almost more than half of the total box office, a figure that is rare in the history of China’s film industry.

Senior filmmaker Guan Yadi said in an interview with Blue Whale News: Even during the Spring Festival, this is abnormal and should be the most exaggerated operation. But everyone seems to have psychological expectations about this matter. At least many theater managers are actually mentally prepared early, so in fact, pre-sales have a limited impact on film scheduling. Pre-sales can prove that Xiao Zhan alone can indeed carry 200 million to 300 million yuan in box office. Of course, this is also very powerful. rdquo;

“Shooting the Condor”, which failed to successfully occupy the filming through its first-mover advantage, did not subsequently affect the box office through word-of-mouth fermentation.

Cat’s Eye Professional’s box office forecast for the film has been falling, from the initial 1 billion + to 600 million + today.

In addition, the Douban rating of “Shooting the Condor” also shows obvious signs of a battle between fans and blacks.

Douban is currently a more credible film and television scoring platform in China. Although its rating has been suspected to be false in recent years, it still has certain reference value. Film blogger @ Kongshan daily wrote on Weibo: After comparing two films with scores of 10,000 people and two films with scores of 100,000 people, with similar scores, the single-star ratio of “Shooting the Condor” is 13 percentage points higher than the normal level, and five stars are about 8 points higher. There is a battle between fans and blacks, and blacks are slightly better.& rdquo;

Traffic stars have always been regarded as purchasing power ratings guarantees, but in this round of Spring Festival,”Shooting the Condor” was completely entangled in the battle between fans and gangs, and traffic stars seemed to have played a counterproductive role in this game.

Why did traffic stars lose during the Spring Festival?

Although many actors are already among the top performers in domestic entertainment, no matter how large the fan base is, there is still a big gap compared with the size of the Spring Festival.

Since 2013, the box office of the Spring Festival has increased from 700 million to 8 billion yuan, gradually becoming the largest slot in the film market. In the history of the film, the Spring Festival has contributed half of the 22 films with box office of more than 3 billion yuan.

According to data from Lighthouse Professional Edition, as of 19:00 on February 4, the number of people watching movies during the Spring Festival in 2025 reached 184 million, setting a new record for the highest number of people watching the Spring Festival in China’s film history. Guan Yadi believes that under such a large schedule, even if fans want to purchase tickets repeatedly, it will be difficult to match the scale of public viewing.

Lighthouse professional data has sorted out the annual movie-viewing frequency distribution of China movie audiences since 2016. The proportion of viewers who only go once has increased from 48% to 57%. In other words, more than half of the people only watch a movie once a year. In contrast, the number of visits 25 times decreased from 39% to 36%. This situation is particularly prominent during this year’s Spring Festival. Data shows that among Spring Festival movies,”Nezha’s Devil Boy Raises in the Sea” is an example. The proportion of mid-and low-frequency audiences is very prominent. There are a large number of moviegoers who were once the main force in the film market. After a long time, they returned to the cinema again.

This means that if movies in the Spring Festival period want to truly open up the market, they need not only high-quality films, but also the themes and content that meet the greatest common denominator of the aesthetics of China audiences.

Guan Yadi believes that during the unique Spring Festival period in China, the time is long and the volume is large. Understanding the national conditions itself is part of the art of film creation. We often talk about the art of film creation when referring to art films and art films, but in commercial films, this is the art of production. rdquo;

In this case, traffic stars carry the strong love of fans, but at the same time they have to accept the existence of negative factors in public opinion. For Spring Festival movies that cater to the common denominator of public aesthetics, celebrities with extreme love and hate traffic are an absolute minus.

In addition, the operating mechanism of traffic stars is also different from the box office appeal of the movie.

As the name suggests, traffic among traffic stars is itself a term in the Internet industry. In recent years, most of the stars created in the mainland entertainment industry have been based on online dramas and variety shows on Internet video platforms. After the work became popular, the flow cycle of artists naturally began to run. Under this logic, clicks, purchasing power, etc. have become proof of popularity, and have also become the selection criteria for many drama parties and platforms. Because from the perspective of business models, whether online dramas or variety shows, although they are open to all the public, the ones who pay the bill are often the names and sponsors of the brand, and the essence is still a To B business.

Movies, on the other hand, are fundamentally different from the content of online student platforms. They mainly rely on box office revenue, and viewers directly purchase tickets to watch movies. They belong to the To C model and are closer to consumer behavior. Especially in the huge schedule, the reputation of the film itself and the public opinion craze it has set off are the key forces driving the box office.

Although traffic logic once occupied various fields and ran for a long time, this is not the only law in the world. As Guan Yadi said: Many rules are in operation. For fans and filmmakers,”Shooting the Condor” is a lesson. rdquo;