GuShiio.com ① The Shenzhen French auction market reproduces sky-high housing prices, with a lake view luxury house sold for 132 million yuan, and the unit price exceeded 200,000 yuan/square meter;
② The transaction price of this house has a premium of 77 million yuan compared to the starting price, with a premium rate of 164%.
Financial Union, February 20 (Reporter Li Jie)A luxury house in Shenzhen was sold for a unit price of more than 200,000 yuan/square meter during a legal auction.
The People’s Court of Nanshan District of Shenzhen held a public auction on the Ali Judicial Auction Network Platform on February 19. The object of this auction was the property located at 3201, Unit 1, Building C, Swan Lake Garden (Phase I), Qiaoxiang Road, Nanshan District, Shenzhen. The starting price was 55.23 million yuan, with a total of 19 people signing up. The final transaction price was as high as 132 million yuan, equivalent to a unit price of approximately 205,300 yuan/square meter.
According to the auction information, the transaction price of the house was 77 million yuan higher than the starting price, with a premium rate of 164%.
“The unit price of 205,300 yuan is at the top level in the Shenzhen property market.” Sun Hongmei, a senior analyst at the Shenzhen branch of China Index Hospital, told reporters. He believes that the reason for the luxury house being sold at such a high premium is that the starting price of the property sold this time is 25% off, and the starting price is only 55.23 million yuan, which is very attractive to buyers.
Secondly, OCT Swan Lake Garden has a superior geographical location and occupies the core area of OCT. It is a traditional luxury area. The apartment building for this auction is a top floor of 643.25 square meters and a large flat floor with a usable area of 680 square meters. It has a swimming pool and a lake view. Moreover, the overall number of houses in the community is limited, and it is a large area, high-floor, and high-quality apartment building with good landscape is scarce.
The auction announcement shows that the house was purchased by Lin Moumou in 2019 for 123 million yuan, and the reference price for house disposal was 69.0413 million yuan. According to information from the French auction platform, after 167 rounds of bidding, the property was finally won by natural person Huang Bolong at a price of 132 million yuan.
It is reported that Huang Bolong, who won the mansion, has the same name as the shareholder and director of Juzhuo Investment (Shenzhen) Co., Ltd. According to industrial and commercial data, one of the shareholders of Juzhuo Investment is Huang Bolong, who holds 50% of the company. The company mainly engages in investment activities with its own funds, and its business scope includes information consulting services, social and economic consulting services, etc.
In fact, Shenzhen’s luxury home auction market has been active in recent years, and hundreds of millions of luxury home auctions have appeared many times.
On July 10, 2024, a villa with a building area of 463.91 square meters in Chunshui ‘an (Phase 11), Overseas Chinese Town, Nanshan District, Shenzhen was sold for a total price of 232 million yuan during the legal auction, equivalent to a unit price of approximately 500,000 yuan/square meter, setting a new record for the unit price and total price of a legal auction in Shenzhen.
In addition, on April 3, 2024, a set of legal auction houses for Shenzhen Shahe Golf Villa started at 39.06 million yuan, attracting 14 people to sign up. After 493 rounds of auctions, the auction was finally sold at a price of 160 million yuan, a premium of 121 million yuan; In December 2024, a rough villa in Yinhu Mansion in Luohu, Shenzhen was successfully auctioned, with a property building area of 782 square meters and an evaluation price of 190 million yuan. It was finally sold for 106.4 million yuan.
“Shenzhen’s land resources are relatively limited, the land that can be developed into luxury homes is scarcer, and the development cost is also high. This has led to a relatively small supply of luxury homes in Shenzhen. In addition, the current property market policy is relatively loose, so the Shenzhen luxury market has shown a certain degree of activity.” Sun Hongmei said.
According to data from the China Index Research Institute, a total of 1602 units of legal auction houses were sold in Shenzhen throughout 2024; in January 2025, a total of 159 units of legal auction houses were sold in Shenzhen, ranking first in the transaction volume of the legal auction house market in Guangdong.
Regarding the reasons why Shenzhen’s legal auction market is relatively active, a real estate industry analyst believes that first, the price of legal auction houses is relatively low, which is more attractive to home buyers; secondly, financial policies are implemented in Shenzhen, and judicial regulations are efficient. With the support of favorable policies, it is relatively easy for buyers to apply for legal auction housing loans, which improves their purchasing ability and willingness.
“It is expected that the Shenzhen French auction market will remain active in the future. At the same time, regional differentiation will continue to intensify. Due to their scarcity and supporting advantages, French houses in core areas such as Nanshan and Futian will continue to attract buyers. Transactions will be active and clearance rates will be higher. High-quality houses may appear due to fierce competition. Premium.” Sun Hongmei said.
