After throwing multiple “nuclear bombs” in a row, Zhiji Automobile won the final battle of 2025 Smart Tram

On the other hand, the price war that has lasted for more than two years continues to escalate. More than 30 car companies have launched a wave of price cuts at the beginning of the year, and various promotional offers such as time-limited direct discounts, cash red envelopes, zero-interest financial policies, and one-stop prices have been launched one after another. On the other hand, DeepSeek’s popularity has added fire to the development of smart driving. With the arrival of the wave of affirmative action in smart driving, the second half of the intelligent car companies is in full swing.

According to the outlook report on the 2025 China auto market recently released by McKinsey, a world-renowned consulting firm, the current knockout round is about to enter the countdown stage: car companies that cannot launch qualified smart electric vehicles within a year or two, and car companies that are in huge losses but still cannot demonstrate a convincing turnaround strategy to the public and investors may be eliminated in this knockout round.

The martial arts in the world are fast and unbreakable. In this era when fast fish eat slow fish, the value of this sentence is still rising. When the auto market knockout rounds start, speed is one of the keys to victory: only by attacking quickly can we win with one blow before the opponent has no time to react.

As one of the representatives of the national team of Dachang, Zhiji Automobile knows how to do it. In less than three months since the beginning of the New Year, Zhiji Automobile has made continuous moves, constantly throwing first moves, and gaining the initiative. So, in this duel chess game, how did Zhiji Automobile land?

Pure electric range is increasing, setting off the new year of products with high and low prices

In the life-and-death race in the final year of 2025, Zhiji Automobile, as the No. 1 project of SAIC Motor Group of the new energy national team, took the lead in lifting the table and running fast, adopting a comprehensive layout of pure electricity + extended range dual lines., accurately penetrate the needs of target users and reshape brand value.

First of all, following the introduction of a sincere discount in January this year of cash expansion and a reduction in final payments before the Spring Festival, at the beginning of the Year of the Snake, Zhiji Automobile took the lead in dispatching the Zhiji L6, a masterpiece of SAIC’s technology, to use the dual technology and quality. The king’s appearance, as well as the time-limited price starting from 189,900 yuan, combined with the national subsidy, the price is even lower (169,900 yuan), setting off a value revolution with high distribution and low price, and the strength to launch the first shot of the Year of the Snake.

What does the shocking price starting at 189,900 yuan mean? First, compared with the previous direct reduction of 30,000 yuan, and without any routines, it is achieved in one step and treats consumers with sincerity; secondly, compared with the top competitors in this market segment, it has a price advantage, and horizontally compared with mainstream pure electric cars, the Zhiji L6 has a price difference of more than 25,000 yuan.

Compared with other rivals, the Zhiji L6 not only has obvious advantages in price, but also has a more direct dimension reduction in terms of configuration and performance: it has the only hatchback tailgate + slipback shape in its class, far exceeding the space and loading capacity of traditional sedan cars. The space and loading capacity, the super wide luxury space at the same level, the wheelbase of 2950mm brings a large interior area, and even a 180-tall car can drive it; Adhering to the concept that safety is the greatest luxury, the entire Zhiji line is equipped with ultra-hard body road tanks. The entire series is safe in five-star collision, safe without dead corners. The entire battery pack does not catch fire or explode, and the escape time is infinite, far exceeding the national standard of 5 minutes.

Of course, the trump card of the Zhiji L6, the king of control, is to decentralize the million-class luxury car configuration to the mainstream market: its entire series is equipped with a Linglizard digital chassis and a smart four-wheel steering system, allowing you to enjoy a million driving experience at the beginning. Control experience brings a cross-generational driving experience. Taking wet and slippery roads as an example, the Lingliu digital chassis of the Zhiji L6 can help the vehicle travel more stably by adjusting the direction of travel of the rear wheels in real time, reducing the deviation of the body by about 80%, and achieving easy rescue of the vehicle. In addition, the Zhiji L6 comes standard with a lidar and NVIDIA ORIN X chip. It dares to drive it all over the country and can drive it anywhere. It can calmly cope with complex scenarios and save lives at critical moments. For example, a user was driving a large truck in the opposite lane with its high beam lights on. A big tree suddenly appeared in the middle of the road and completely blocked the road on the owner’s side. Because the situation was too urgent, the owner had not had time to respond, and Zhiji NOA made an emergency avoidance and avoided the tree.

Data is the best evidence. At present, medium and large pure electric cars of the class 200,000 to 250,000 are already a red sea, but the Zhiji L6 ranks at the forefront of the list. Taking last month’s data as an example, its sales volume ranks among the top five in this market segment. Behind the further decentralization of prices this month, this first choice for a car with less than 300,000 yuan is killing the two-class pure electric car market with its strength.

After the Zhiji L6 made its first shot, Zhiji Automobile rushed to launch the new Zhiji LS6 Theater Edition with a new and fully equipped SUV on February 26 to carry out the strategy of reducing dimensions pricing and upgrading the dimensions experience to the end. As the top-selling model of the medium and large pure electric SUV in 2024, the new Smart LS6 is fully equipped and upgraded, and the entire series is advanced theater version.

The theater version of the model continues the full-level configurations such as cutting-edge black technology Lingliu digital chassis and smart four-wheel steering, the industry’s first echelon IM AD intuitive smart driving, and the top luxury and comfortable five-seat. The software and hardware have been greatly upgraded and the intelligent experience is fully refreshed. What is more sincere is that there is no price increase for all new car upgrades. The time-limited equity price of the five major versions is 219,900 to 282,900 yuan, making it the king of cost-effective 200,000-class pure electric SUVs.

Take the launch of the entire MPV-level large color TV IM MAX second-generation smart screen series as an example. The theater version is equipped with a 17.3-inch IM MAX second-generation smart screen with a 3K high-definition screen linked to the WANOS 7.1.4 panoramic sound field created by 21 speakers transforms the cockpit into a multi-functional space.

From a sleepy artifact for taking children on trips to a private theater for couples traveling, from a mobile party for camping karaoke to a mobile office for emergency meetings, the LS6 theater version truly allows every member’s needs to be fully met. With the three-lying mode of MPV-level large color TV superimposed with zero-gravity seat + royal concubine bed + queen bed mode, the LS6 theater version breaks the physical boundary of traditional car seats + central control, and elevates the comfort and entertainment of the cockpit to a new height.

At the beginning of the New Year, he threw out two king bombs and broke through the Red Sea with differentiated tags. After allowing a group of opponents to break through, Zhiji’s car had not yet finished shooting out bullets. In addition to the above-mentioned pure electric models that continue to consolidate the mid-to-high-end market with their technological flagship posture, Zhiji Automobile also targets consumers ‘mileage anxiety and energy replenishment pain points. During the year, it will launch two extended-range models to fill the last piece of the puzzle in the product matrix and unleash its strength. Product year.

The smart tram fought to the end and took the initiative as a polygonal soldier

The explosion of wisdom is by no means accidental, but a accumulation and a thin development. As a user-oriented automobile science and technology innovation company jointly built by SAIC Motor Group, Zhangjiang High-Tech and Alibaba Group, Zhiji Automobile uses the systematic combat capabilities of the national team of a major factory, and carries the Lingliu digital chassis, a dazzling smart cockpit, and IM AD Intuition. The three major technical trump cards of smart driving are transformed into a highly resilient polygonal warrior in the final battle of smart electric vehicles.

Among them, Zhiji Automobile’s Lingliu digital chassis can be called the industry’s first smart digital chassis with six degrees of freedom comprehensive coordinated control of the vehicle’s dynamics in the true sense: it not only gives the vehicle the driving texture comparable to a million-class luxury car, but also allows the vehicle to realize multiple functions such as crab walking and lateral movement. Take the new LS6 Theater version as an example. This medium and large SUV, which is nearly 5 meters long, is as smart as the MINI in terms of turning radius. It turns and turns around in one turn, giving users a more flexible, comfortable and safe experience.

In the second half of the intelligent competition between car companies, Zhiji Automobile is like a big black horse. In terms of smart driving, in October last year, Zhiji announced that the entire national line of no-picture city NOA has been opened, covering new L7, LS6, L6 and other models. It can be used nationwide and can be stopped when free; while in the world After the first batch of mass production of a one-stage end-to-end large model, IM AD no-picture no-picture smart driving can not only make it easy to use across the country, but also allow users to dare to use it in all scenarios, constantly opening a new era of man-machine driving.

In other words, in this year’s opening year of national smart driving, Zhiji has already launched a positive war for smart driving through a technological inclusive offensive: while other opponents are still struggling with how to balance the cost advantage of pure vision with the safety redundancy of the lidar route, Zhiji has achieved the standard configuration of lidar +Orin X chips for all models; while other players are busy with pie marketing, Zhiji’s no-picture city NOA has covered all cities across the country. According to the plan, within this year, the intelligent end-to-end 2.0 smart driving model will be on board, which can realize difficult scenarios such as autonomous traffic at ETC toll stations; at the same time, it will also realize autonomous traffic from parking spaces to parking spaces.

As a car company established less than five years ago, Zhiji has built a moat for high-end smart driving with its technological iteration speed of completing the nine-year smart driving road of friendly business in two years. At present, as the first car brand in the country to have L2, L3, and L4 intelligent driving mass production capabilities, Zhiji has ranked first in the global competition in the field of high-end intelligent driving.

The dazzling smart cockpit is another trump card for Zhiji Automobile in the field of intelligence. It intelligently reconstructs the relationship between people and vehicles through open ecology + scenes, building a cross-ecological interactive revolution.

In terms of ecological openness, Zhiji has Alibaba Apple in his left hand and Huawei in his right hand, bringing users a richer and more convenient intelligent experience. It is reported that in March this year, Zhiji and Alibaba’s Zebra Zhixing and other sectors will jointly release new trends in the AI ecosystem cockpit to strive to create a global intelligent interconnected ecosystem. At present, the iPhone can realize free flow of AirDrop screens on smart cars. It can also realize Apple watch car control and ultra-fast Apple wireless charging functions. It is the best intelligent interactive car for fruit fan users. In terms of connecting with Huawei’s Hongmeng Ecosystem, its smart cabin has launched functions such as the Hongmeng version of the Smart App, digital wallet keys, and remote car control of the Huawei watch App, and will continue to update more Hongmeng Ecosystem functions in the future.

In terms of scenario intelligence, Zhiji Intelligent Cabin has deeply introduced industry-wide top-class AI models including Doubao, Tongyi, DeepSeek, etc. Through in-depth joint training, it has built a multi-scenario plug-in AI matrix platform to allow vehicles to operate in people, vehicles and roads. In complex scenarios, it has AI dual-business capabilities. This makes Zhiji Automobile’s smart cockpit no longer just an interior space of a vehicle, but also an intelligent partner that can deeply interact with users, understand user needs, and provide users with personalized services.

In fact, by lengthening the Timeline, in the past few years, players from leading new forces in car companies have their own strengths. Some have focused on smart driving, while others have stuck to control, and staged disruptive innovations in different fields. However, as smart electric vehicles enter the finals this year, this competition model is changing, from single-point breakthroughs to systematic operations. Zhiji Automobile happens to be one of the representatives who are not biased.

Looking at it further, Zhiji Automobile’s systematic combat capabilities are backed by the technical foundation of SAIC Group’s ten-year R & D investment of nearly 150 billion yuan and the accumulation of more than 26000 patents. Relying on SAIC’s years of strong technological development, Zhiji has realized quality realization for users, allowing users to enjoy a more advanced intelligent experience at the same price and achieve equal rights in technology.

Of course, under the upgrade of the car market, it is not enough to practice solid internal skills. Cash is king. In the past few years, due to problems such as the capital chain, countless new forces have been lost in the torrent of history. As the second-generation entrepreneur of a big factory, Zhiji’s financial strength cannot be underestimated. In addition to relying on SAIC Motor, it is also firmly favored by the primary market: At the end of last year, Zhiji Automobile completed the B1 round of equity financing, and the overall B round of financing raised a total of 9.4 billion yuan. The funds raised this time will be used for R & D investment in core technologies such as digital intelligent chassis, steer-by-wire, and intelligent driving, and accelerate the launch of new products, opening up a positive cycle of R & D and commercialization.

Looking back on 2024, Zhiji Automobile ranked first among high-end smart electric vehicle brands with a cumulative annual sales of more than 65,000 vehicles, a year-on-year increase of 71%. When the final battle for smart trams started this year, Zhiji continued to take the attitude of a polygonal soldier. With two pure electric and two extended-range products, it continued to reduce dimensions and attack various market segments, subverted industry rules, and wrote the most profound footnote for the final battle for smart electric vehicles.