Focusing on the Two Sessions 丨 Anta Ding Shizhong: Boosting consumption, promoting the integration of industry, academia and research, and tapping the value of sports traffic

Photo source: Anta Group

Blue Whale News, March 7 (Reporter Wang Hanyi)In recent years, the upgrading of Chinese consumption has been in the ascendant. Under the guidance of Jinjiang’s experience, many domestic brands have used technological empowerment to innovate on the supply side, taking on the important task of upgrading Chinese consumption.

In 2024, the Central Economic Work Conference will also vigorously boost consumption, improve investment efficiency, and comprehensively expand domestic demand as key tasks in 2025.

On March 4, the third session of the 14th National Committee of the Chinese People’s Political Consultative Conference was held in Beijing. Ding Shizhong, member of the Standing Committee of the National Committee of the Chinese People’s Political Consultative Conference, Vice Chairman of the All-China Federation of Industry and Commerce, and Chairman of the Board of Directors of Anta Group, focuses on multiple areas, including boosting consumption, integration of industry, academia and research, sports event economy, youth physical and mental health, and upgrading traditional industries.

To boost consumption, domestic products should be self-reliant

According to the Liberation Daily, on the afternoon of March 5, at the CPPCC group discussion, Ding Shizhong mentioned that private enterprises will play an increasingly important role in innovation-driven and social development.

“If private enterprises want to remain invincible in the fierce market competition, they must persist in independent innovation, have the courage to pioneer, and dare to break through. rdquo; Ding Shizhong said that in the past ten years, his company has invested more than 20 billion yuan in innovation, and will continue to invest more than 20 billion yuan in the next five years.

He proudly said that in the past, when participating in major competitions, China athletes wore foreign brands. Now, with the efforts and innovative breakthroughs of China companies, most athletes in China can wear our own domestic brands.

As a representative of domestic brands in making products in a down-to-earth manner, Ding Shizhong believes that consumption should be boosted from both sides of supply and demand, domestic demand should be expanded, and the domestic circulation should be bigger and stronger: domestic brands must focus on making products well and take the initiative to take on the supply side. The important task of better meeting the needs of people’s consumption upgrades; further make the domestic circulation bigger and stronger through policies to empower high-quality domestic brands, use the ratio of quality to price as the starting point to enhance brand awareness of domestic products, and help more high-quality and affordable domestic brands become consumers ‘first choice. rdquo;

He suggested: increase market supervision, especially online platform supervision, strengthen the protection of intellectual property rights and consumer rights, and severely crack down on related illegal and criminal activities; steadily increase the income of urban and rural residents, strengthen social protection, and improve expectations. rdquo;

Promote the integration of industry, academia and research and build a solid foundation for innovation

The Third Plenary Session of the 20th Central Committee of the Communist Party of China proposed to establish a mechanism to cultivate and strengthen leading enterprises in science and technology, and strengthen the in-depth integration of industry, academia and research led by enterprises. rdquo; Learning and implementing this spirit, Ding Shizhong believes that the deep integration of industry, academia and research is a key starting point for accelerating the implementation and transformation of scientific and technological achievements, and is also an important way for China companies to grow into world-class companies and lead industrial upgrading with technological innovation.

In view of the current development status quo of the integration of industry, academia and research, Ding Shizhong’s views are: further strengthen the top-level mechanism design for the deep integration of industry, academia and research, clarify the mechanism for enterprises to participate in key national R & D plans, and form a closed-loop mechanism for government, academia and research projects that is satisfactory to users. rdquo;

At the same time, he suggested: issuing guiding documents to support the construction of innovation consortiums at the national level as soon as possible; establishing an evaluation and identification platform for high-value scientific and technological achievements; industry leaders should strengthen integration and innovation with upstream and downstream enterprises in the industrial chain; and guiding enterprises to learn and use ISO International standards for innovation management systems.

Use high-level events to tap the value of sports traffic

In recent years, the domestic sports industry has developed vigorously, and the national fitness craze has pushed the popularity of marathon, bicycle, tennis, triathlon and other events to an unprecedented level. It has also produced economic phenomena that have attracted much attention such as marathon economy and running consumption.

As a long-term practitioner who has grown together with China’s sports industry for more than 30 years, Ding Shizhong believes that high-level international sports events should be further introduced, high-quality competitions should be used to promote event-related economic development, promote offline consumption, and turn growing sports traffic into increasingly escalating economic growth.

At the same time, all provinces and cities are encouraged to cultivate and develop original sports event IP, and provide corresponding policy support and assistance in venue leasing, security coordination, etc.; learn from experience in the management of international large-scale sports events, strengthen the organization and management of large-scale mass events Research on characteristics and laws, establish and improve management norms and technical standards for sports events in my country, and effectively support the high-quality development of the sports event economy.

Promote happy sports and protect youth health

The physical and mental health of young students is related to the great cause of healthy China and is a topic of concern to all China sports practitioners.

Data from the National Health Commission show that in 2022, the rate of overweight and obesity among children and adolescents aged 6-17 will be close to 20%; the incidence of scoliosis among students will be 1%-3%; the blue book report of “2023 China Mental Health” shows that the detection rate of depression among primary school students is 10%, junior high school students is 30%, and high school students is 40%.

Research has shown that strictly implementing the national outline of important physical education such as physical education classes, inter-class activities and after-school sports, promoting happy sports, and establishing a sports concept of happiness are the key to solving the physical and mental health problems of young students.

Ding Shizhong’s view on this is that within the education system, promote the combination of mental health and physical education from top to bottom; in physical education, promote personalized design of sports content; in the educational assessment system, establish a regular evaluation and feedback mechanism to enable students to experience the sense of accomplishment and happiness brought by their improved sports performance; in addition to classroom teaching, advocate and encourage collaborative cooperation between families, communities and schools to jointly create a positive sports atmosphere.

Innovate and develop Jinjiang’s experience and promote the development of new productive forces in traditional industries

As a practitioner and beneficiary of Jinjiang’s experience, Anta has always been on the road of adhering to its main business and making the real economy bigger and stronger.

At present, traditional industries account for more than 80% of my country’s manufacturing industry and are the main front for the construction of a modern industrial system. In Ding Shizhong’s view, we should adhere to the development of new productive forces according to local conditions, base ourselves on resource endowments and industrial foundation, and maximize the use of our own potential and advantages, carefully choose the development track to achieve misplaced development.

At the same time, we will promote the transformation of compound laboratories + pilot platforms + application scenarios; persist in carrying forward the company’s pioneering spirit, break through the shackles of traditional concepts, and pursue breakthrough innovation.

Therefore, it is necessary to make full use of artificial intelligence to empower traditional industries. He hopes that the central government will introduce relevant policies to support artificial intelligence enterprises to carry out in-depth cooperation with traditional industry enterprises to jointly develop artificial intelligence technologies and solutions suitable for traditional industries; and strengthen the role of chain owners in the collaborative transformation and upgrading of the industrial chain.