GuShiio.com Propy has launched a new online real estate loan product that allows buyers to obtain instant online loans by using BTC as collateral, unlocking scalability.
Author: Weilin, PANews
2024 is an important year for the real world asset (RWA) tokenization space in the real estate industry, especially as this space becomes increasingly integrated with Web3 technology. As one of the leading projects in this field, Propy has made many achievements. Since its launch of PropyKeys in Base in March, Propy has successfully cast more than 285,000 real estate addresses, driving the digital transformation of real-world assets. PropyKeys integrates Chainlink automation on BuiltOnBase to provide secure pledge rewards, and there will be more developments in the future.
In addition, Propy and Coinbase jointly launched a custody service, providing a more secure and efficient solution for real estate transactions.
Looking to 2025, Propy is accelerating its global strategic plan. Propy has launched a new online real estate loan product that allows buyers to obtain instant online loans by using BTC as collateral, unlocking scalability. This move removes barriers for consumers to own real estate and allows buyers to purchase real estate using USDC, ETH or BTC, while also offering the option of 100% instant cryptocurrency-backed loans. This product makes real estate transactions more convenient and smoother, and is true to Propy’s founding mission.
Building on this success, Propy is currently actively seeking loan partners to further expand its cryptocurrency-backed loan model. By partnering with innovative lenders, Propy aims to create more opportunities for buyers and make real estate ownership more popular, making this possible through blockchain technology.
Report card for 2024: Launched PropyKeys, reached multiple collaborations, and led the team to increase heavyweights
In 2024, Propy made breakthroughs in multiple fields. In March, Propy’s innovative product, PropyKeys, was officially launched on Base, allowing users to cast digital addresses and deeds for real-world properties. So far, it has cast more than 285,000 times. Subsequently, PropyKeys AI-generated landmark NFT casting and a novel pledge mechanism created a gamified experience that made home ownership more accessible, secure and interactive.
Subsequently, Propy successfully deployed Chainlink Automation technology to distribute pledge rewards. After PropyKeys integrates Automation, Automation allows developers to automate critical chain-based functions at scheduled intervals or in response to external events. Based on Chainlink Automation, Propy achieves highly reliable, high-performance and decentralized automation that allows rapid identification and confirmation of transactions even during periods of severe network congestion.
In addition, Propy and decentralized real estate derivatives agreement Parcl announced a strategic partnership to improve the quality of on-chain property analysis and valuation. Propy leverages Parcl’s API to improve valuation and analysis capabilities related to PropyKeys.
In terms of user experience, Propy partnered with Coinbase to launch a third-party cryptocurrency escrow service. If a homebuyer owns Bitcoin, he can securely place it in custody through Propy’s licensed escrow service for real estate transactions, and only redeem it when the transaction is completed. This avoids unnecessary fees and taxes.
Propy has also continued to strengthen its team building, and its board of directors has welcomed two heavyweights: Dr. Michael Piwowar, a former SEC commissioner and financial regulatory expert, and Michael Casey, chief content officer of Coindesk, blockchain pioneer and media veteran.
Over the past year, Propy has been widely recognized by the industry. Propy was cited in the Messari Blockchain Report and participated in multiple high-profile events, triggering discussions on blockchain property rights by Vitalik Buterin at the EthCC conference. Through technological innovation and leadership, Natalia Karayaneva, CEO of Propy, won the 2024 Inman Best Real Estate Technology Award Entrepreneur Award.
Propy also hosted the Propy Summit 2024. This is not just a summit, but also a microcosm of jointly building the future. The event brought together leading innovators and visionaries in the blockchain and real estate fields, including Senator Cynthia Lummis, Mayor Francis Suarez, Tim Draper, Anthony Scaramucci and many other industry leaders.
Vision 2025: Launch RWA chain assets, launch DeFi loans, and expand into global markets
In this new year, Propy will expand its blockchain real estate solutions, already launching its DeFi loan program in the first quarter.
Propy will accelerate the deployment of the U.S. market and plans to become a national blockchain property rights and custody company by the end of the year. By obtaining more licenses and advancing its blockchain-based settlement services, Propy is expected to become the first property rights and custody provider in the United States to be fully licensed for blockchain. According to a report by research firm IBISWorld, the U.S. title insurance market will be worth $22.6 billion in 2023. Meanwhile, data from software company Debut Infotech predicts that blockchain adoption in real estate is expected to grow at a compound annual growth rate (CAGR) of 64.8% until 2028. Propy is ready to lead the industry in this new era, bringing greater efficiency, transparency and innovation.
From the perspective of Propy tokens, PRO will become an asset that will receive double benefits in the U.S. real estate and crypto markets. With the U.S. government’s upcoming new policies, including a proposal to eliminate capital gains tax on U.S. crypto transactions, the United States may become the next major crypto center. Currently, crypto investors face a long-term capital gains tax of 20% or a short-term capital gains tax of up to 37%, depending on the holding period and income level. According to Investing in the Web, 13.22% of Americans (approximately 44.96 million people) currently own cryptocurrencies, and real estate is increasingly seen as a way to diversify their crypto-investment portfolio. Eliminating capital gains tax will significantly increase the number of crypto and real estate transactions.
As the first blockchain-based real estate token in the United States, PRO tokens will promote the adoption of cryptocurrencies in RWA transactions and encourage investors to invest using cryptocurrencies, supporting the broader ecosystem of tokenized real estate.
At the same time, Propy will also launch a global expansion plan to enter non-U.S. markets and is expected to announce relevant news in the first quarter of 2025. The expansion is well timed, especially in regions such as Asia and Latin America where real estate fraud is rampant. For example, in India, 66% of civil cases stem from real estate disputes, while in Indonesia, about 40% of real estate documents are affected by fraud. Similarly, Argentina faces chronic problems of property corruption and irregular documentation, with historically unreliable registration systems and bureaucratic transparency issues weakening property rights and hindering economic progress.
Through blockchain technology, Propy addresses the needs for trust, efficiency and integrity in real estate governance. For governments facing outdated systems and public mistrust, Propy’s technology provides a path to modernization and accountability, simplifying processes while protecting citizens ‘rights. As countries seek to attract foreign investment, increase transparency, and align themselves with global best practices, they are increasingly willing to work with innovators like Propy.
On January 29, Propy launched a new loan option that supports mortgage crypto assets to purchase Hawaiian apartments. The apartment starts at 250,000 USDC, and as an on-chain RWA asset, buyers can skip the traditional 30-day transaction process and achieve almost instant transactions by paying in cryptocurrency. If buyers are reluctant to sell mainstream crypto assets, they can also choose to borrow Bitcoin or Ethereum as collateral to complete the payment and pay a loan interest rate of 10%.
This is a two-year loan. If the value of the cryptocurrency offered falls by more than 50%, buyers will need to raise margin; in the worst case, cryptocurrency assets may be liquidated and real estate may be auctioned for resale. However, if the price of the cryptocurrency doubles, buyers can easily pay off the loan through its proceeds. Interest payments and the loan itself can be repaid through Bitcoin, Ethereum or USDC. This provides an attractive option for buyers who want to keep their crypto assets.
On February 2, Propy announced that it had successfully sold Hawaii’s first on-chain real estate asset through multiple on-chain quotes and finally completed the transaction through the first bitcoin-backed loan.
In addition, Propy has expanded its services and is partnering with real estate developers to provide comprehensive property rights and custody solutions specifically tailored for its residential projects.
In terms of community building, Propy will also launch the Web3 property-Trailblazer Spotlight series, showcasing industry innovation leaders every week. A series of weekly shows will be launched to highlight pioneers who believe that by tying property rights, they can change the world. From blockchain innovators and investors to technology thinkers, this series will showcase the individuals who drive change.
Looking back at 2024, Propy has not only achieved many breakthroughs in tokenization in the real estate sector, but also helped the industry redefine the ownership and value of assets. In 2025, with the launch of assets on the RWA chain and the launch of the DeFi loan program, Propy may continue to promote innovation and change in the global real estate market in 2025.
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