F1 Red Bull Racing Team has a dazzling championship history, from “aerodynamics” to “Web3 dynamics”. With the continuous deepening of cooperation between the two parties, the market advantage of the Gate.io brand may continue to expand, and it is expected to further rely on technological innovation to form a “long-term victory”.”Tail”, releasing product advantages and leading the innovative development of the Web3 industry.
Recently,Gate.io Officially announced that it has become the official sponsor of Oracle Red Bull Racing in Formula 1. Starting from the 2025 season, Gate.io’s brand identity will appear in several key positions in F1 Red Bull Racing Team, including the car’s tail fin, nose, headrest, hub cap, chassis and team racing clothes, as well as the helmet of F1 four-consecutive champion Max Verstappen. The close and extensive cooperation between the two parties has attracted market attention.
In F1, wake is an important aerodynamic phenomenon-only the leader can create it. F1 Red Bull Racing Team has a dazzling championship history, from “aerodynamics” to “Web3 dynamics”. With the continuous deepening of cooperation between the two parties, the market advantage of the Gate.io brand may continue to expand, and it is expected to further rely on technological innovation to form a “long-term victory”.”Tail”, releasing product advantages and leading the innovative development of the Web3 industry.
A glorious history with resonance from the same frequency
In 2013, F1 Red Bull Racing Team achieved four consecutive F1 Constructors ‘Championships for the first time. At that time Gate.ioquietly established. Perhaps no one would have imagined that today, 12 years later, Gate.io has become one of the most influential and long-standing brands in the Web3 industry, and has become an official sponsor of F1 Red Bull Racing.
Gate.ioEstablished earlier than most trading platforms, it is a veteran brand and technology founder in the field of cryptocurrency trading. Similar to Gate.io’s long brand history, F1 Red Bull Racing has gone through 21 years since its establishment in 2004. Both parties have relatively matching tonality and inherent conditions for co-frequency resonance in many aspects such as brand story, brand innovation genes and development history.
Innovation genes that span generations of technology
In fact, whether it is the F1 team or the cryptocurrency exchange, technological innovation has always been the original driving force for industry change. The example of F1 Red Bull Racing Team’s super-running giants achieving consecutive championships through technological innovation “overtaking” is a classic. Gate.io was founded by Dr. Han Lin. Thanks to the founder’s senior technical background, the brand has been bringing surprises to the industry through product innovation and user experience innovation in the 12 years since its inception. Even after several bear cycles,Gate.io Deep cultivation in technology, products, user experience and security has continued for many years.
In the eyes of many competing products and industry insiders, the obvious change in Gate.io brand potential occurred last year. According to its 2024 official data released, the number of Gate.io users exceeded 20 million last year, and the total transaction volume reached US$3.8 trillion, a year-on-year increase of 120%, ranking among the leading global digital asset trading platforms. In terms of reserves, as of January 2025, the total reserves of Gate.io hit a new high, reaching US$10.328 billion, ranking fourth in the world in total reserves.
If the significant growth in user volume and transaction volume is the most intuitive manifestation of its product advantages and innovation, then through this cooperation with F1 Red Bull Racing Team, we can predict that Gate.io will also invest in market brands this year. Further enhance. According to public information, the previous sponsor contract between F1 Red Bull Racing and the previous Cryptocurrency Exchange (CEX) may have been US$150 million (for a period of three years). Gate.io’s becoming the official sponsor of F1 Red Bull Racing is not only a big victory for brand marketing, but also an objective demonstration of financial strength.
Continue to write the way to maintain brand success
Achieving lasting brand success in any field is not easy, especially in the ever-changing Web3 industry. F1 Red Bull Racing has spent 12 years (2005-2017) from a technology disruptor to a dynasty builder. Gate.io has gone through three bull-bear cycles in the encryption industry in 12 years (2013-2025). It is a veteran exchange that has rarely been hit by major security incidents. It has grown from a “product technology control” that puts user experience first to the best pioneer in leading industry innovation. Behind it is the underlying brand core and development concept that coincides with the two.
Looking back at the far-reaching series of sponsorship activities and strategic cooperation between the two parties, Gate.io has long been one of the world’s top technology brands with its solid position in the Web3 field; and its cooperation with F1 Red Bull Racing has accelerated its global brand exposure, helping both parties jointly bridge the bridge between the “physical world” and the “digital world.” The road to long-term success for the brand is long and difficult. Only by adhering to the original intention of constantly breaking through its limits and challenging itself can we continue to win the championship trophy without any disadvantages.
As the world’s leading cryptocurrency exchange,Gate.ioWe are constantly breaking through boundaries with outstanding innovation and global layout. In order to ensure industry leading position and talent echelon competitiveness,Gate.ioThe “Global Talent Elite Program” has been launched to provide a highly competitive salary system and long-term incentive mechanism, and broad career development space. Gate.io welcomes top talents in the industry and interested in the Web3 field to join (resume delivery method: recruiting@gate.io).
disclaimer: This content does not constitute any offer, solicitation, or recommendation. You should always seek independent professional advice before making any investment decisions. Please note that Gate.io may restrict or ban all or some services from restricted areas. Please read the user agreement for more information, link:https://www.gate.io/zh/user-agreement