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Focus on the front page of the People’s Daily: Can the “trade-in” consumer goods be beneficial?

Regarding the concern raised by netizens that merchants would “raise prices first and then discount”, relevant departments have long made it clear that the channels for consumers to report and complain are unblocked. For business entities that fail to fulfill their price commitments,”raise prices first and then discount”, and withdraw subsidy funds, their qualifications to participate in activities will be cancelled as soon as possible and state subsidy funds will be recovered.

Can the “trade-in” consumer goods be beneficial? (Readers choose topics and pay common attention)

The country’s policy of “exchanging old ones for new ones” is very good, but there are also some “complaints”. Some people are worried that merchants will raise prices first and then discount them, becoming “chicken ribs”. Can “trade-in” be beneficial?

–People’s Daily Netizen 15****1

The netizens ‘questions not only express their affirmation of the effect of the policy of replacing old consumer goods with new ones, but also reflect some concerns about the implementation process of the policy.

Can “trade-in” be beneficial? We have to use data to speak.

Let’s first look at a “replacement bill”: During the Spring Festival holiday, a consumer purchased a smart refrigerator and a first-class energy-efficient air conditioner at a shopping mall in Chaoyang District, Beijing. Government subsidies and store subsidies gave a total discount of more than 2000 yuan, which can be described as “real money.”

At present, there are not a few consumers who need new ones at home. As the service life of durable consumer goods such as automobiles, home appliances, home furnishings, kitchens and bathrooms increases, it is increasingly necessary to update them, whether in terms of product functions or demand upgrades.

Data released by the Ministry of Commerce shows that in 2024, more than 6.8 million cars across the country will be traded for new ones, more than 36 million consumers will purchase more than 56 million units of 8 major categories of home appliances to be traded for new ones, and about 60 million subsidized products for home decoration, kitchen and bathroom., more than 1.38 million electric bicycles will be traded for old ones.

Adding up a little makes a lot, gathering sand into a tower, exchanging the old for the new benefits more and more consumers, making people’s yearning for a better life a reality.

Regarding the concern raised by netizens that merchants would “raise prices first and then discount”, relevant departments have long made it clear that the channels for consumers to report and complain are unblocked. For business entities that fail to fulfill their price commitments,”raise prices first and then discount”, and withdraw subsidy funds, their qualifications to participate in activities will be cancelled as soon as possible and state subsidy funds will be recovered.

Improve the experience of trade-in with the new, and “new moves are constantly”. On some e-commerce platforms, from recycling old products and purchasing new products to applying for subsidies to delivering new products, consumers can complete the entire process by operating on their mobile phones, which is convenient, efficient and affordable.

The sales person in charge of a Chongqing new energy automobile company said that the trade-in policy has a very obvious effect on automobile sales. Since the implementation of the policy, the number of consumers visiting stores to consult and buy new cars has increased significantly, and corporate sales have increased significantly.

In the process of replacing old consumer goods with new ones, high-tech and energy-efficient products are popular. In 2024, among the car swaps with new ones, the proportion of new energy vehicles will exceed 60%, and more than 6.6 million old cars will be replaced with new energy vehicles or energy-saving vehicles.

Taking the replacement of old home appliances as an example, sales of first-class energy-efficiency products accounted for more than 90%, driving high-efficiency levels and retail sales of smart home appliances to exceed double-digit growth for four consecutive months; in the replacement of old home furnishings, kitchens and bathrooms, 10 million smart home products such as toilets, sweeping robots, and smart door locks have been renewed.

The explosion on the demand side has driven related industries to accelerate on the high-end, intelligent and green “new track”.

It is worth mentioning that the trade-in policy adheres to internal and external consistency and is highly open, and foreign-invested enterprises actively participate and benefit equally. Data from the Ministry of Commerce shows that new vehicles from foreign brands account for about 35% of the sales of old-for-new cars. Driven by this, sales of foreign car companies rebounded significantly. Among the sales of home appliance trade-in, foreign brands accounted for more than 16% of the eight major categories of home appliance products.

Expand and strengthen the enclosure, treat everyone equally. Show self-confidence and mind, and also demonstrate our determination to unswervingly promote opening up to the outside world.

If consumption is compared to the living water of the economy, exchanging old ones for new ones is like a valve that opens the gate, making economic development more vibrant and vibrant. In 2024, the exchange of old consumer goods for new products will drive sales of related products to exceed 1.3 trillion yuan, with remarkable results in stimulating consumption.

Only when consumption is dynamic and enterprises have orders can people’s income be guaranteed and future consumption can be more confident. With the positive interaction between demand and supply, the economy can be better recycled and lay a solid foundation for high-quality development.

From this point of view, replacing old consumer goods with new ones is not an expedient measure, but a strategic move and long-term strategy of “allocating thousands of pounds in four or two”. It not only boosts consumption, but also drives production, which not only brings about a “renewal” of the quality of life, but also brings about a “renewal” of the quality of development, and ultimately strengthens confidence in China’s economy.

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